Meghan Markle and the marmalate mess

Meghan Markle He will launch a Rosé wine, one of the most anticipated products of his AS Ever company, supported by Netflix. While the website is preparing for a new launch, the jars of its apricot preserved are coming to customers from all the United States … and arousing some controversy over British tabloids. Although Meghan said that its products arise from jams and preserves she prepared at home (and that they are made in the United States), the Mail on Sunday He revealed that, at the moment, the production takes place in an Illinois plant, more than 3000 kilometers from his home in Montecito. This week, in fact, some sources close to the Duchess have declared to the British newspaper that the preserves and the As Ever tea are produced by Republic of Tea (a company of the Illinois known for the round sachets and eclectic mixtures) using berries grown in California by an unidentified supplier. In addition, the Email He reported that the rosé is produced in collaboration with Fairwinds Estate, a Napa Valley winery (Vanity Fair He contacted the Duchess representatives to get a comment).

In an interview with April a FortuneMeghan stressed that all its products are made in the United States, but for the rest it was difficult to obtain details on the origin and production of the goods. According to the MirrorMeghan would be looking for new suppliers for the brand.

Even if the Tè Ever’s tea sachets are triangular, it is not a great surprise that Republic of Tea has played a role in the development of the product for the brand that Meghan has started with the support of the consumer product group of Netflix. The CPG is known for having already collaborated in the past with other brands and producers in order to bring its items to the market, and in 2022 Republic of Tea launched a line of tea and accessories to promote Bridgengeronthe series distributed by the streaming platform.

Meghan began to be talked about in relation to a Lifestyle brand at the beginning of 2024, when he sent homemade strawberry jam jars to 50 friends and acquaintances. Some of the recipients, including Mindy Kaling, Kris Jenner And Chrissy Teigenshared photos of the jam on their Instagram profiles. Initially, Meghan had decided to call his company “American Rivera Orchard”, but then he decided to change his way when he understood that a name characterized from a geographical point of view would have forced her to produce the goods on site. In a May interview with the podcast of Tina KnowlesMeghan said that the original ambition for his business was to open a stand at the agricultural market of Santa Barbara where to sell small lots of preserves, adding that he had even submitted a question to obtain the license.

When the brand debuted in large retailers in April 2025, Meghan had already chosen a new name and opted for the launch of a raspberry jam. In a conversation with Jamie Kern Limathe founder of IT Cosmetics, Meghan stressed that he hoped to expand the range of tastes. “Of course other types of jam will come out,” he said. “Think about them as the sneakers launches.” At the beginning of this month, when AS Ever supplied the warehouse, the apricot preserved has become the new jam taste of the company.

At the beginning of the month, a US jam manufacturer declared to Daily Mail to have found Meghan’s decision suspect to sell “Spacemable fruit preserves”. “It is really disappointing that Meghan sells spread of spreadable fruit, which is what you do when the jam is bad,” he said Donna Collins, Owner of Jelly Queens, a company based in Fairview, Texas. “It will also be able to contain the best ingredients, but if a jam was too liquid to me, I would stick to a label and I would call it” preserves spreadable “”.

The difference between “jam”, “jam” and “preserves spreadable” It is basically reduced to the relationship between fruit and sugar. The jam, which is regulated by the FDA, must have at least 55% of sugar and 45% of fruit. The sugar content also affects the final consistency of the jam. When the sugar is heated, it binds to fruit pectins (both those present naturally and those added) forming a more solid gel.

In an episode of his show, With love, meghanthe Duchess explained that she intentionally made a product with fewer sugar. “Technically, it cannot be called jam because the jam is made up of sugar and fruit in equal parts,” said Meghan. “It is that I don’t think that in that way the flavor of the fruit is feeling.”

On its site, AS Ever defines the new storage of apricots “equipped with a touch of sweetness, which enhances the intense taste of the albicocca”. Vanity Fair He obtained a jar of the latest novelty of the brand and, despite the consistency of the spreadable preservation was annoyingly liquid, the acidic taste of the fruit was appreciated.

The Duchess knows well that her jams are quite liquid, so much so that she jokes us during her participation in the podcast Aspire with Emma Grede at the beginning of the month. After talking about the stress to simultaneously launch a television program, a podcast and a Lifestyle brand, Meghan said she was not looking at a break from her dense agenda, and then adding with a smile: “Shortly, the only effort I want to do will be to spread my jam”.