Meghan Markle, how much fashion is there in the new business venture American Riviera Orchard?

Meghan Markle bets on lifestyle and not on fashion. American Riviera Orchard at the moment it is nothing more than an announcement but all the information available so far has already been dissected online and there already seems to be a certainty: signed by the Duchess of Sussex we will be able to purchase crockery, household linen, stationery, jams but not shoes and clothes.

From what emerges in just 16 seconds of video that appeared as a story on Instagram on March 14, the fourth anniversary of the “freedom flight” that brought the Sussexes to California in 2020, American Riviera Orchard it will be the epitome of Meghan Markle's tastereal yes but within everyone's reach, a woman who cooks but also walks around the house Carolina Herrera.

In short, it seems Meghan will let us into her Montecito home for something closer to Homemade by the Duchess that to his previous creature, The Tig, a blog where fashion and style had their weight. The then actress of Suits and career influencer had built a community of 3 million followers before the adventure came to an end in view of his entry into the Royal Family.

Meghan Markle, (again?) fashion blogger by passion

He was called The Tig like Tignanello: his favorite wine. The blog that the Duchess of Sussex closed in 2017 is about to return in a completely new guise. While waiting for official confirmation, here are 5 style gems – signed by Meghan – directly from the archives

The feeling is that Meghan Markle looked at that world with a certain nostalgia but that in all these years he didn't know how to channel that energy. The announcement of her engagement to Prince Harry began a phenomenon called Sparkle Markle: the ability to “influence”, even if not for commercial purposes, immediately manifested itself as a talent of the person who was about to shake up an institution considered rather rigid.

The Strathberry bag sported by Meghan at her first royal engagement at the end of 2017 blessed with the “Meghan effect”.

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The «Meghan effect» was tangible and everything the brand new royal wore became desirable. The bag Strathberry which Harry's girlfriend held in her hands on the occasion of her first engagement as a royal at the end of 2017 was pulverized on e-commerce in 11 minutes. The Duchess turned the spotlight, for example, on many brands that had a sustainable approach to production and you could see that each look was the result of careful research.

When Harry and Meghan “divorced” from the royal family, there was talk of a brand called Sussex Royal which seemed like it could also have an outlet in clothing. In detail, the intentions to implement could be read in the application filed at the time with the office for the protection of intellectual property from caps to socks, through pajamas up to sportswear.

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At that precise moment in history, Meghan seemed very busy exploring the industry. In September 2019 the capsule collection in support of the non-profit association SmartWorks composed of a series of practical and elegant dresses designed by the Duchess and her stylist friend Misha Nonoo with the collaboration of three brands, Marks & Spencer, John Lewis & Partners and Jigsaw.

The project created to raise funds for the employment of women in difficulty was a great success but with the decision to abandon royal duties, our creativity and everything that could be labeled as Sussex Royal also came to a standstill. In fact, let's remember that that brand could have worked if in her Majesty's service but outside it would have been considered disrespectful to the Crown.

Meghan in 2019 at the presentation of capsule collection for Smart Works.

WPA Pool/Getty Images

Of the idea of ​​reviving a sort of The Tig 2.0 that took into account the evolution of Meghan's existence, no longer an actress, it girl and single traveler but holder of a title, wife and mother, it has been talked about practically forever. Now it is a reality, albeit a mysterious one.

Many expected the duchess to follow the path traced by GoopGwyneth Paltrow's company but at the moment that seems to be the model to follow Martha Stewart. Tell us more about it American Riviera Orchard it's bureaucracy once again. Going to snoop on the application submitted to theUnited States Patent and Trademark Officewe can in fact read a clear vocation for lifestyle, cooking and spreadable creams. Mise en place and recipes instead of clothes and outfit of the day.

In short, the domestic dimension will prevail over that sparkling which featured Meghan in the previous season. This, however, suggests that, perhaps not immediately, at the address American Riviera Orchard you might find children's clothes and a collection of home clothes alongside tablecloths, aprons and dog leashes.

However, if we have to cling to the famous video of a handful of seconds to speculate, we could understand that Meghan's style will still be very present and capable of triggering the famous effect to be declined now according to the dictates of quiet luxurya trend that in Montecito seems to have not yet waned.

The beige Proenza Schouler dress worn by Meghan at an event in late 2023.

Unique Nicole

Among all the products included in the famous list included in the request filed with the trademark and patent register, however, there is an article that could become a highly sought-after object of desire there is actually something to show off. It would be one tote bag suitable for shopping at one of the farmers' markets frequented by Meghan in Santa Barbara.

The news of the possible sale of the accessory immediately set in motion the parallel machine, that of fake news. In short, the first spite conceived by the detractors of the new self-entrepreneur is the news of a ARO designer bag of the value of 2000 dollars.

The tote bag passed off as the first product put on sale by American Riviera Orchard.

Open up heaven, open up earth. The duchess would also have included a crown in her logo, a detail that immediately caused sparks given that many would accuse her of doing business thanks to the blue blood of her husband's family. The hoax was actually nipped in the bud even if someone still took the bait. In the end, this too is the result of the «Meghan effect»: fakes are already being produced of something that doesn't yet exist.