Men’s perfumes: from the new Armani Code to revisited classics. All the news of the moment

Sensual, overwhelmingly oriental, or pervaded by Mediterranean scents, ice effect on the skin and smell, but also lighter and genderless, ideal companions to pass from him to her and vice versa: the new men’s perfumes of summer 2022 they speak more than one language, perfect interpreters of the contemporary masculine.

The Duke of Hastings is the new face of Armani Code

For example, the masculinity of Regé-Jean Page, the new face of Armani Code, is gentle and not ostentatious. Duke of Hastings in the first series of Bridgerton, he was chosen because “he authentically and spontaneously represents the cultural richness and vitality of this moment,” Giorgio Armani said of him. With the arrival of Page, too Armani Code changes, starting with the bottle. The square and rounded shape conceals a refillable system, underlining the brand’s commitment to sustainability. For the new Armani Code Parfum the master perfumer Antoine Maisondieu (Givaudan) has rewritten the olfactory signature of the classic fragrance, while maintaining its woody, aromatic and sensual identity.

Boss Bottled Marine, by the ocean with Chris Hemsworth

Instead it leads to the ocean shore Boss Bottled Marine, A limited edition invigorating Eau de Toilette that adds an extra note of freshness to the classic accord. Created by Sophie Labbé and Honorine Blanc, the scent opens with a burst of iced apple and energizing peppermint, introducing a spicy heart of clary sage and cinnamon. In the base, notes of cashmere wood, patchouli and sandalwood, which evoke the scent of wood warmed by the sun on a summer afternoon. Also in this case, an exceptional testimonial: Chris Hemsworth. No one better than the Australian actor could have embodied this irresistible jus.

From Tom Ford to Jo Malone, the sea on him

The sea is also the absolute protagonist of French Riviera Parfumsigned Tom Ford. The fragrance is a breath of fresh air permeated by the tantalizing vivacity of Italian lemon, while a particularly vigorous oak wood extract combined with cypress notes conveys the scent of dense coastal forest vegetation. Cistus absolute and a harmonious accord of amber woods are pervaded by a wave of brightness, which give life to a discreet, reserved and limitless luxury.

Instead, there are four new fragrances Jo Malone London celebrating the sea, specifically the British Isles and open water swimming: Crystal Campion, Forest Moss, Salty Amber and Aqua Lemon. You can use them alone or together with a best seller of the brand, Wood Sage & Sea Salt, which adds a fresh note of sea salt and a hint of wood.

Guerlain and Davidoff, the revisited classics

And then there are the timeless and renewed proposals. Guerlainfor example, raises his own Habit Rouge, created in 1965. The first oriental fragrance in the history of men’s perfumery is an accord of scents that refer to the earth and leather, already told by the name, which evokes the red jackets worn by the jockeys at the time. Today Habit Rouge becomes L’Instinct, and becomes even more powerful. New look also for Davidoff Cool Water, which is being done in this summer 2022 Reborn. The original comes back to life accompanied by new overwhelming impulses transmitted by the sea: an even more voluptuous and intense sensuality.

Other stories of Vanity Fair that may interest you:

• Love at first sight beauty: the eco-chic perfume
• Thierry Mugler was a pioneer of perfumery: he created iconic fragrances such as Angel and Alien
• Spring 2022, the lucky flower (and perfume) of every zodiac sign

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