Startup Merama, which buys shares in stores to boost sales in digital retail, made its third investment fundraising this year alone and, as a result, reached the level of “unicorn” (new economy companies that achieve a market valuation higher than the US $1 billion).
The company announced on Thursday (9) that it received another US$ 60 million, totaling US$ 445 million in contributions since April. The check is a continuation of last September’s round, when $225 million was withdrawn.
The additional amount was invested by Advent and SoftBank funds, which had already invested in Merama this year. Now, the company’s valuation is estimated at $1.2 billion.
“By achieving the brand, we joined a group that we really like, with great entrepreneurs and great companies. But that was never our goal,” co-founder Renato Andrade tells Estadão.
Merama was founded in December 2020 by two Brazilians, one Mexican and one American, and is surfing the wave of e-commerce.
With 150 employees, the startup invests in stores that sell on marketplaces, such as Amazon, Magazine Luiza and Americanas. She buys stakes in these small sellers and helps them drive the deal.
Reference: CNN Brasil
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