Mermaidcore, Oppo Reno 14 arrives, the changing smartphone

It is theIRidescent Mermaid Designan innovative body obtained thanks to a complex production process that gives original and always different refractions of light, to make the new series special Oppos Reno14 5G. A choice that embraces the trend “mermaidcore», That contemporary fascination for marine shades and changing effectsand which makes design not a simple element of recognition, but a true declaration of style. A non-random choice, which speaks directly to a generation grown between Instagram and Tiktok, where aesthetics is an increasingly important component in the choice of hi-tech objects.

The Reno range is not an experiment for Oppo. Since 2019, this line represents the essence of the brand, that philosophy that puts The design in the center of the technological experience. “The Reno series is an extremely important and interesting portfolio of products for us, as it is an icon that combines technology and fashion”, he explains Jessica Chuang, Italy CMO OPPO. «On the one hand, we offer innovations such as photography to flash, the 3.5XE zoom a large battery; on the other, a truly cool and unique aspect ».

It is precisely this Balance between substance and style which made the Reno series a global phenomenon, with millions of units sold and a faithful sequel to users who see in the smartphone not only an instrument, but a style accessory. A philosophy that today, with the Rhine14 Series, evolves by embracing the inevitable artificial intelligence without ever losing sight of the aesthetics.

The collaboration with Toiletpaperthe artistic collective founded by Maurizio Cattelan and Pierpaolo Ferrari, further elevates the concept. The Milanese launch event turned into an immersive experience where the irreverence of the artistic duo reinterpreted the visual identity of the series through their unmistakable ironic, colorful and surreal language. A combination that tells a lot about the ambitions of Oppo: do not sell simple phones, but to offer objects of desire that embody a lifestyle.

“For OPPO, the design goes”from inside outside“, It is not limited to the CMF (color, material, finish)», continues Chuang. “Do you think that even the curve of an app that opens or closes on our coloros 15 has been meticulously designed. The reason why the design is so crucial for OPPO and for the market is that we want to create an increasingly rewarding experience for users. Each design element aims to make the interaction more fluid, more intelligent and simpler ».

But the Rhine14 Series does not live only on aesthetic beauty, there is also a purely technological essence as the function shows To flash photographywhich promises to significantly improve the images taken in low light conditions. The top model, Oppo Reno14 5G, introduces an innovative Triple-Flash system: two leading and ultra-Grandngolare camera units, plus a third dedicated exclusively to the telephoto lens-an absolute first in the sector.

Attention to the user’s experience is also found in the remarkable autonomy New devices, thanks to a 6000 mAh battery, which allows you to use smartphones in a normal way even for two whole days. The launch prices that confirm to make the series a reference in the middle range of the market: Oppo Reno14 5G starts from 599.99 euros For version 12+512 GB, while FS and FS models are positioned respectively at 379.99 and 449.99 euros.

Oppo Watch X2 MiniOppos

Next to the smartphones, Oppo also presents the Watch X2 Minia smartwatch that demonstrates the brand’s will to continue to expand the ecosystem with more and more devices capable of responding to market needs and consumer aesthetic tastes. The device, particularly compact, has a 1.32-inch display and dual-enigna architecture technology which allows you to have autonomy up to 60 hours in smart mode. It is also available in an elegant Glimmer Gold version, with 18K rose gold plating. Cost: 329.99 euros.