A new update from the technology company Goal surprised internet users this Tuesday (27).
In a statement, shared on the official blog, the organization explained that it will close its augmented reality filter creation platform (RA) for Instagram stories, starting January 14, 2025. Therefore, only filters created by the company itself will be available.
“After thorough evaluation, we have made the decision to shut down Meta Spark’s third-party content and tools platform. This means that Augmented Reality (AR) effects created by third parties – including brands and our broader community of AR creators – are no longer available as of today,” it said in a statement. notice.
Without going into details of the motivations, Meta assured that the decision is part of larger efforts to prioritize products that “will best meet the future needs of our consumers and business customers”. “We are committed to making this transition as smooth as possible”, it concluded.
Web reacts to update
On X, formerly Twitter, several Internet users commented on the news. See the reactions:
Oh, Instagram is going to do away with filters? And what do I have to do with it…I haven’t used one in years pic.twitter.com/ii9OBs7XcM
— Chayote Popsicle (@Errari__) August 27, 2024
Does everyone agree that with the end of filters on Instagram everyone should go back to Snapchat? pic.twitter.com/E2GAJSwR8n
— 𝕾𝖗.𝕵𝖍𝖔𝖜 ៹ (@jhonvixtor) August 27, 2024
IT’S OVER FOR ME!
Instagram is going to remove the filters, I’ll never post a photo againpic.twitter.com/prDlcWkLcO
— misa¹ ⁴ ³ (@_holyfvck_) August 27, 2024
This content was originally published in Meta announces update to Instagram filters; see what changes on the CNN Brasil website.
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
