Micam, appointment in September with the number number 100

Edition number 100 of Micam He is upon us. The event dedicated to the world of footwear will be staged from 7 to 9 Septemberat Fieramilano Rho, celebrating over 50 years of history. Half a century made of know-how, Innovation, Made in Italy and Vision International who made the footwear hall a global event.

Thanks to an exhibition of 1000 brands from all over the world, The event today represents a crossroads of cultures, creativity and visions, attracting Buyer from over 150 countries. Here the potential of innovation and technologies are explored, both for the producer and for retail, sustainability and training as a lever to inspire and guide the new generations.

The number 100 edition, chaired by Giovanna Ceolini, will be inaugurated in the presence of Minister Urso with the cancellation of the ordinary stamp belonging to the thematic series “The excellence of the production system and Made in Italy”.

The salon will turn on the spotlight on the product news dedicated to spring-summer 2026 of the main international companies and brands symbol of Italian manufacturing districts, which make Made in Italy great in the world. Many events and seminars scheduled, including an exhibition, 100 Steps Into the Future, Which will give the visitor the opportunity to immerse himself in the history of Micam and the fashion footwear in over half a century. A fascinating path will tell the evolution of taste, style and technology through images that have become real icons. For each decade, enthusiasts will be able to discover two symbolic models: one lifestyle, an expression of daily and a technical-sports tendencies, emblem of innovation and performance.

The area will also return Trends & materials, Linked to the Buyer Guide and the Future of Retail space, dedicated to the innovative ideas that will change the store, companies that will propose advanced solutions for the footwear sector. There will be parades, emerging designers and presentations on fashion trends, which will highlight the identity of a constantly evolving sector.

Numerous seminars focused on the concept of innovation will then be faced as part of the new Micam Next schedule edited by Wired. These will be: E-commerce, new tech; Omnichannel strategies for footwear, Shoe design, between genius and customization, At the foot of Ai,
Sport Shoes, Tech Shoes.

Finally, 2025 is also a special year for associates. The association, which represents 500 companies in the sector at national level, celebrates its 80th anniversary. Eight decades dedicated to the promotion of Italian footwear excellence in the world.