Pisa 1940, historical retail of watches and jewelry, e Memoranduma company specialized in the furnishing design, united by the same passion for their work and the excellence have decided to combine the forces to make the public of Milan Design Week 2025 live a special experience.
From 7 to 13 Aprilin fact, in via Montenapoleone 16, a real watchmaking laboratory is set up, where fans or simple curious will be able to try their hand at dismantling and reassembling a mechanism, led by a technician, within a welcoming, wooden, which updates the ancient watch workshops.
A project, this, aimed at rediscovering the value of craftsmanship, of knowing how to use your hands, and that allows you to reveal what you don’t usually see and that it is worth sharing because it is reflected in that Savoir Faire All Italian celebrated all over the world.
A unique moment, therefore, lived within a space that is also intended as a meeting place, which is why a more convivial area has been scheduled where you can sit and have a chat, carving out a moment of tranquility in the chaotic days of the Salone del Mobile. This aspect also recalls another key piece of the philosophy of Pisa 1940 and of reminders: Companies, the shops, are open spaces, places where different stories and cultures intertwine thanks to the communion of values ​​and passions.
Reminder has created a space that perfectly combines functionality and design, designed to celebrate the art of watchmaking. The tailor -made counter recalls the classic work table of the workshops, while the floor inlaid with the mechanism of a clock tells the artisan skill and the excellence of the materials. A mix of tradition and innovation that pays homage to the passion of both brands.
You can book your online slot, through the site www.pisa1940.com or directly on site.
Source: Vanity Fair
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