There Cif Infinite house debuts the Milan Design Week 2025. And he does it with a temporary house, in C.so Garibaldi 77which is also a journey. An experience. A path built on matter and memory. The historic Unilever brand, in collaboration with the architect Massimiliano Locatelliopens the doors of a unique exhibition space in the heart of Brera. Here, design objects dialogue with the new Infinite CIF+Clean Spraythe product destined to revolutionize domestic cleaning: a single spray for infinite surfaces. Traditional, unexpected, fascinating.
A path between design and memory
Inspired by the concept “If it is design, you can clean it”, Locatelli transforms the infinite cif into one Wunderkammer Contemporary. Objects found, contrasting materials, surfaces that evoke stories. The architect fishing from the archive of the Castiglioni Foundation, draws on the memories of his mentor, recalls lessons at the Polytechnic. The result is a visual story, a symphony of textures and colors. An installation that is also demonstration: in a dedicated area, visitors will be able to test the effectiveness of the new infinite CIF+Clean Spray firsthand.
The innovation that changes the rules of cleaning
From 10 to 13 April, in Corso Garibaldi 77, CIF fits for the first time in the Milan Design Week schedule. It does so in style, with the signature of one of the most prestigious names of architecture and design. The challenge? Show the versatility of the new spray. Telling, through design, its cleaning power. On wood, glass, metal. On precious surfaces and new generation materials. Everywhere.
Is called Infinite CIF+Clean Sprayand it is Unilever’s latest gimmick for those who want an impeccable house without fighting every day with clothes and detergents. It is not the usual spray: inside there is a formula ai natural probiotics (of the good natural bacteria which, thanks to their metabolism, produce enzymes that degrade food stains and dirt making the surfaces clean). And these microorganisms continue to work even after application. Translated: the surfaces remain clean and bright up to three days. Three days without halos, without dust, without effort.
One spray for everything
The design is essential and the bottle is also found in rechargeable format, Made with recycled plastic. The jet? Precise, constant, without waste thanks to the dispenser that promises
continuous nebulization. But the real magic is another: it works anywhere. Kitchen, bathroom, sink, fridge, appliances but also screens, displays, fabrics, curtains and sofas, car interiors. Just a spray and everything comes new to three variants of fragrance,
Because it is not just a product: it is a way of thinking cleaning. A quick, elegant, almost invisible gesture. Like the furniture of a house that never gets dirty.
The infinite cif therefore becomes not only an exhibition. It is a manifesto. A journey between culture and innovation, edited by Locatelli to celebrate not only cleaning, but the avant -garde. Not only functionality, but creativity. Infinite CIF+Clean Spray wants to be more than a product: it is a new way of living the house. The change of atmosphere that an object brings to an environment, the profound meaning of the word design. And design visitors to experience it live.
Source: Vanity Fair
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