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Milan Fashion Week: eyes on the Ford Mustang Mach-E GT

During Milan Fashion Week, all eyes were on the new one Ford Mustang Mach-E GT. The 100% electric car by Ford was in fact the protagonist of a show of fashion, talent and sustainability. 17 artists, from different disciplines, expressed themselves in unison to the cry of «WATCH ME»!

In the fascinating context of the Fabbrica Orobia in Milan – a former railway yard converted into a multifunctional space – dancers of Afrodance, breakdance and hip-hop followed by parkour champions, Taiko drummers, live singing and moments of pure DJ sets.

At the center of the scene, in the heart of the industrial hangar, was her, Ford Mustang Mach-E GT. The new all-electric SUV, surrounded by a dynamic installation of motorized lights, has set itself up as a beacon for the new generations, projecting into the future green the same ideals of freedom that inspired the unmistakable sports coupé.

The latest addition to the Mustang Mach-E family reinterprets the world of the electric Ford looking at the desire to stand out and self-affirmation of the new generations. “WATCH ME” is the message that comes from the new zero-emission car, an SUV with a strong personality, a magnetic car that attracts every last eye.

Powerful, rebellious and never predictable, the Mustang Mach-E GT is always up-to-date, a child of its time, which travels in step with the new generation talents involved in the preview on 13 September in Milan. Ford e Vogue Talents collaborated to dress the 17 performers of the event, with the style of the high streetwear brand KIDSOFBROKENFUTURE. A special jacket, inspired by the colors and dynamic images of the advertising campaign «WATCH ME» of Mustang Mach-E, has been specially designed for on stage artists, in 3 different colors.

“For the launch of the new electric Mustang we chose the KIDSOFBROKENFUTURE for the sustainable nature of their collections and for the community of friends of the brand who share their message of a more conscious consumption of fashion for a better future” he comments Sara Sozzani Maino.

Driven by the revolutionary attitude of the youth subcultures of the late 20th century, KIDSOFBROKENFUTURE is a brand characterized by an irreverent approach to fashion and a forward-looking vision, in line with Ford’s electric evolution.

«The common commitment to sustainability, the desire for positive innovation, the urgency for change; they guided us in the collaboration with Ford. For the creation of the jackets we were inspired by the electric nature of the new Mustang, representing the idea of ​​the speed of technological innovation through the use of neon colors and a patchwork of lively images. WATCH ME … because we are here to bring change to life. ” they let you know Marta Sanchez and Elbio Bonsaglio, founders of KIDSOFBROKENFUTURE.

For over 50 years the Mustang brand has represented freedom, progress, fast performance and that rebellious twist that fascinates everyone. Today, Mustang Mach-E is poised to reimagine these ideas for a powerful green future, with an increasingly tailor-made vision of customer needs and advanced over-the-air upgrades that enhance the vehicle in the making.

In response to the wishes of the new generations, and with a growing focus on sustainability, Ford has given life to the development of the new Mustang Mach-E, an elegant SUV that offers the most sophisticated offering of comfort, connectivity and driver assistance. The flagship of the line is the exclusive Mustang Mach-E GT model, the quintessence of the famous sports car, in which the latest Ford technologies guarantee zero emissions driving, as well as a truly intuitive experience that reduces stress. and increases the desire to stay behind the wheel.

Ford Mustang Mach-E brings Mustang freedom, performance and iconic character to the 100% electric age for the first time. Impossible to take your eyes off her!

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