«It's been two years since Giorgio Armani he claims Forest me, and the Milan Green Circle project is a step further. It is an important project that focuses on an area with great symbolic value for the Milanese territory and with real climate effectiveness, capable of intervening on the entire city. An idea that the Armani Group and Giorgio Armani himself really liked”, he comments Stefano BoeriPresident of Forestami's Scientific Committee, in parallel with the comment released by Giorgio Armani himself, who in underlining the moral duty to give back to the city what it has received, recalls that «our future depends on respect for the environment, as well as a sense of community: two values that this new project expresses perfectly».
The route of the 90/91 trolleybus line will thus be transformed into a green ring capable of intercepting smog and pollutants thanks to the planting of 350 new trees and over 60,000 perennial shrubs and herbsto which they will be added the approximately 300 trees which will be planted at the end of the construction work on the reserved lane of the 90/91. A green belt that will help regulate temperatures, increase the infiltration capacity of rainwater, increase biodiversity in the city as well as the added value of improving the urban landscape.
There «Milan Green Circle» is one of the most important innovations – but not the only one – presented at the annual press conference of Forest methe large reforestation project involving the Municipality of Milan and the Milan metropolitan area born in 2019, which planted the first tree in 2020 and which today can count on a number of 611,459 plants planted, who are followed and cared for for the first 5 years of life. Certain the goal of 3 million trees by 2030 it still seems far away, but not impossible if it can be created synergy with politics and convey the concept that reforestation of the city is the most important way to respond to ongoing climate change. «Planting is the most inclusive, efficient and economical strategy to solve a series of problems and provide a series of solutions: shade, ability to contain water, increase in biodiversity, oxygen and absorption of fine dust these are all things that trees can do», he comments Stefano Boerthe. This is why the «green 90/91» project takes on great importance: in the heart of the city it is very complex to find space to plant new trees «A courageous operation should be carried out to gradually replace level parking lots with rows of treesyou. Reducing the surfaces occupied by metal sheets, which get hot in summer, and replacing them with trees that provide shade is the challenge of the coming years. It is a complex process but already in many other European cities street parking is taxed and in general I believe that the use of private cars will be enormously reduced in the future.”
In short, through the Forestami project, with the support of politics and the municipal administrations of Milan and the 131 municipalities of the metropolitan area, it is possible start and proceed on a green change that is increasingly necessary and increasingly desired, for which citizens themselves participate with donations as well as foundations and companies. There Community Foundation Milan contributed through its channels to the collection of private donations to the Forestry Fund for a total of 4.4 million euros. While the educational project of Forestami Academy – which aims to train and involve citizens on the topic of urban forestation with a program of meetings, seminars and workshops – was created in partnership with the Prada Group. Is a green – and virtuous – community really being born for a possible future?
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Forestami's projects are supported by donations from ordinary citizens and companies. Among the latter, some choose to fully embrace the project and become partner of Forestami, such as:
Amazon, Giorgio Armani, Axa Italia, Banijay Italia, B. Braun, Bending Spoons, Bloomberg, Bulgari, CPC Inox, Esselunga, Fondazione SNAM, Gruppo LVMH, HP Italy, Intesa Sanpaolo, IMCD, Levi's, Loro Piana, Maxi Sport, Microsoft , Moët Hennessy Italia, One Block Down, Perfetti Van Melle, Prada Group, Recordati Chemical and Pharmaceutical Industry, Resources.
Custodiscimi 2022 Project Partner: Deloitte and Deloitte Foundation.
There are also a lot of them supporters, without whom Forestami's work would not be carried out. The supporters are:
AMSA and A2A Ambiente, API Association of Small and Medium Industries, Architempore, Arteitalia, A&S Team, Associazione Culturale Campo Teatrale, Association of Hotel Managers, Bergraf, Biogen, Carlo Tivioli -TIVIOLI, Caterpillar Financial, CMAE Club Milanese Automotoveicoli d'Epoca, Dieerre, EatRight, eGlue, ERP Italia Servizi, European Renal Association, European Respiratory Society, Farmaceutici Formenti, Finishing Group, Fosbury Advertising, Grunenthal Italia, Haier Europe, Haleon Italy, Hilti Italia, Hyster-Yale, Inner Wheel Club Milano Sempione, Irideos, Italy Chapter of Young, Kolbe, Matteo Thun, MDC, Microrex, Mini Hotel Apartments, Molinari Agostinelli, Never Give Up, Nuova Accademia, Osborne Clarke, Osigem, Podium, Principe di Savoia, Prodea Group, Pro Iter Ambiente, RCS Mediagroup, Ricoh, Rohlig, RSM, SPORTITALIA Amateur sports club, Starbucks EMEA, Stock, T Car, UNI – Italian Standardization Body, Viacom Int Media Networks Italia, WAY The Revolution Park, Wellcare Adv Agency, Wopta Assicurazioni.
Forest me is a project based on research by the Polytechnic of Milan and promoted by the Municipality of Milan, the Metropolitan City of Milan, the Lombardy Region – ERSAF, Parco Nord Milano, Parco Agricolo Sud Milano and Fondazione di Comunità Milano, Philanthropic Institution ETS, Fondazione Comunitaria Nord Milano, Community Foundation of Ticino Olona, University of Milan and University of Milan Bicocca.
It aims to plant 3 million plants (number corresponding to the inhabitants of Milan and its hinterland) and increase the natural capital and tree canopy cover by 5% of the metropolitan city of Milan by 2030.
Forestami aims to improve the quality of life, clean the air and combat the effects of climate change. The collaboration between all the promoters has made it possible to build a strategic vision of the role of nature in the Milanese metropolitan area and to give life to a process of census, valorisation and increase of all the green, permeable and tree-lined systems, to encourage policies and urban forestry projects.
Source: Vanity Fair
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