Mobile and online game developer Zynga plans to significantly expand its blockchain team this year, as well as launch its first NFT-enabled game.
The blockchain team at Zynga currently has about 15 people, but plans to expand to 100 by the end of the year, according to Axios. At the same time, the company is looking not only for ordinary developers, but also for executives, including a creative director and a “tokenomics designer”. In addition, Zynga is considering buying third-party blockchain game development companies.
Matt Wolf, head of the blockchain team at Zynga, told the publication that the company will introduce “a standalone, built-from-scratch, NFT-enabled product this year.” And if earlier it was assumed that support for collection tokens could be added to existing and popular projects, like Farmville, now we are talking about dividing into projects with and without NFTs. The reason was the protests of players who do not want to see tokens and blockchain in traditional games.
The first games on the Zynga blockchain will target players already familiar with the field. That is, you should not immediately expect complex and complex projects – while the vast majority of NFT-enabled games fit the definition of “casual”.
“We don’t want to give something that players don’t need, that they didn’t ask for. We don’t think they want super-deep and complex gameplay,” Wolf emphasized.
Earlier, Nicolas Pouard, vice president of Ubisoft’s Strategic Innovation Lab, said that players are not yet realizing the benefits of NFT integration. They have a negative attitude towards such initiatives and this is quite understandable.
Source: Bits
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