Molise “exists” (and it is foreigners who rediscover it)

Molise does not exist: one is entitled this way very popular Facebook page, originated from the famous meme and opened to prove the exact opposite: it exists, and how it exists. And if until yesterday it was one of the best kept secrets, now everyone is discovering it, even outside national borders. Despite a certain persistent reticence in self-marketing, which he shares with his neighbor and once a condominium in Abruzzo. Molise emerges from the centuries-old cone of shadow and is preparing for the embrace of international travelers.

From tour operators to scattered tourists. In 2020 there was a boom in stays, + 109% compared to 2018.

With just 300,000 total inhabitants, it still lacks a unique brand, a universal and permanent center of gravity. But, as none other than the Bbc in a watershed service of a year and a half ago, Molise has Mountain, big often crystalline (35 km of coastline), medieval villages, ancient feasts, Delicious food. Rock churches, natural spas. Art, culture, archeology. In short, it is one 360 degree destination which in addition has the charm of not being known and not too popular. “Unlike other parts of Italy, you can still find the life of the past, which has remained unchanged for centuries” reads the article in the famous British newspaper. And then it is the greenest region of the peninsula: 33 per cent are covered with trees and forests. In Portocannone, for example, there are 750-year-old olive trees: a portentous heritage and there are 177 regional monumental trees overall. The overbuilding has so far spared this rarefied and harmonious territory, and it is a asset to spend, without selling the soul to the devil of mass tourism.

The Facebook page “Molise does not exist” lists its unrecognized wonders every day, launching combinations with much more acclaimed planetary realities. The village of Pettoranello, for example, «immersed in a natural setting of reliefs that exceed a thousand meters in height», doesn’t it look like a «Mont Saint-Michel entirely in Molise, where the tides are the mists and the foliage of the woods?». IS Pescopennataro, in the upper Molise, does not remember the Peru? Ad Agnone the oldest global factory of bells, the Pontifical Foundry: in business for 1100 years, it exports it everywhere, from the Vatican to the Tower of Pisa, from Buenos Aires to Japan, from Colombia to hundreds of other cities in Europe and the planet. And well, yes, “Molise is a permanent film set”. Suffice it to take the village of Provident, entirely embedded in the rock. 85 residents, it is among the smallest in the central south. “There is no traffic here, there are no queues, there are no shops. Only peace and silence ». Change of atmosphere: we are now a Weather in Sant’Agapito, «Not a luxury wellness center, but a natural whirlpool. The water of Molise, many Jacuzzis at no cost ».

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