From June 1, the new rules will begin to work on the YouTube platform. First, the service will begin to monetize any user-generated content. In particular, YouTube will be able to insert ads even into videos whose authors are not connected to the monetization system. In this case, the advertising money will remain entirely with Google. For the first time, we learned about such an intention of the search giant last year, so the matter remained behind the deadlines.
The second change concerns taxation. YouTube will retain up to 24% of content creators’ revenue outside of the United States. For example, in Russia, the user will be required to provide Google with certain data, including TIN. In this case, the company will not withhold any taxes, since an agreement has been concluded between Russia and the United States that excludes double taxation.
At the same time, back in March, the Ministry of Digital Science proposed to impose a “tax on bloggers” on the largest platforms, including YouTube.
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