The report, published by Finaria, examined not only the Chromebook market, but also the tablet market. As with Chromebooks, 2020 has been a good year for tablets. The total volume of deliveries for the year amounted to 160.6 million units, which is 28% more than in 2019. The fourth quarter results are particularly noteworthy as shipments hit a record 52.8 million units.
It is appropriate to recall the news “On the path to oblivion. What awaits the tablet market in 2020 ”, published in December 2019. It was based on the forecast prepared by the specialists of the analytical company IDC. At that time, analysts believed that even improving the functionality of tablets would not allow the trend to change, and the tablet market would continue to shrink. More specifically, consumer tablet sales were expected to decline 6% in 2020.
If we go back to the actual results of 2020, the market leader is still Apple, which shipped 58.8 million devices during the year – 24% more than in 2019. However, as already mentioned, the market grew faster, so that Apple’s share fell from 38% to 37%. In the fourth quarter of 2020, Apple tablet shipments reached 19.2 million units, an increase of 40% year over year.
The second place was taken by Samsung, which shipped 31.1 million devices, which is 40% more than in 2019. As a result, the share of the South Korean manufacturer increased from 18% to 19%.
The top five also included Huawei, Amazon and Lenovo, which sold 16.3 million, 15.9 million and 14.2 million tablets in a year, respectively.
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