More than 50% of women start businesses out of necessity, says survey

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A survey shows that 55% of Brazilian women decided to start their own businesses out of need to earn income. The data are from the Global Entrepreneurship Monitor (GEM) report for 2020, produced by Sebrae in partnership with the Brazilian Institute of Quality and Productivity (IBPQ).

According to the survey, 60% of initial entrepreneurs — with businesses of up to three and a half years — work in just six activities. The number rises to 14, more than double, when analyzing men in this same phase of the enterprise.

Among the activities most performed by women are the manufacture of clothing, beauty salons and the retail trade of cosmetics, perfumery and personal care products. Men have a strong presence in activities related to civil construction, landscape activities and electrical installations, in addition to transport services and vehicle maintenance.

Food services were the activities with the highest percentages among initial entrepreneurs, regardless of gender, but female participation is notably higher.

When adding “restaurants and other food and beverage service establishments” with “catering services, catering and other prepared food services”, it is possible to observe that the activities involved around 13% of men and 24% of women.

The survey also shows that 36.9% of men were entrepreneurs in 2020, while the female rate of new entrepreneurs was 26.3%.

Women are 70% of the self-employed

Self-employment has become one of the main alternatives in the midst of the pandemic. The modality generated more than R$ 3 billion in income in the first half of this year.

A survey carried out by Clooser, a freelancers platform, shows that 70% of these professionals in Brazil are now female.

According to this survey, 54% say that the reason for the activity is to increase income.

The latest data from the Pnad, which goes through the second quarter of this year, shows that unemployment among women was at 17%, compared to almost 12% for men and 14% in general.

This factor helps explain the greater number of women in jobs without a formal contract. Another factor that helps explain the scenario is the fact that women take on much more housework and, therefore, need more flexible working hours, explains CNN economics analyst Priscila Yazbek.

Reference: CNN Brasil

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