A study by Solucx, which conducts satisfaction surveys, reveals that 53% of the population intends to spend up to R$100 on gifts for Father’s Day, while 10% intend to invest in more than R$500.
Data were collected from June 26 to July 11, with more than 2,500 respondents across Brazil.
The survey also points out that more than half of Brazilians think of clothes or perfumes as a gift.
Commemorative dates have been important for the resumption of post-pandemic trade.
An exclusive survey carried out by Spot Metrics, a specialist in data production on physical retail, points out that malls are going through a growth phase, driven mainly by promotional campaigns for commemorative dates.
In 2022, revenue in the Mother’s Day period was 18% higher compared to 2019. In this year’s Valentine’s Day campaign, shopping in malls generated BRL 4.4 billion in sales – a nominal increase of 12 .8% compared to the pre-pandemic period.
The 2022 promotions correspond to 89% of the revenue recorded in the first half of 2019.
Also according to the startup, the next few months can be positive for commerce. The expectation is that, with Father’s Day and Black Friday, it will be possible to match, or even surpass, the pre-pandemic sales mark.
The projection of the Brazilian Association of Shopping Centers is that the complete recovery of the sector will be achieved in 2023.
Source: CNN Brasil
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