By the end of 2020, more than 665 million homes worldwide had smart TVs, or Smart TVs. This corresponds to 34% of existing households. This figure is growing and will exceed 50% by 2026. More precisely, the number of Smart TV owners will reach 1.1 billion, which corresponds to 51% of households in the world. This forecast is given by experts of the analytical company Strategy Analytics.
In 2020 alone, 186 million Smart TVs were sold, a 7.4% increase over 2019 and equal to 79% of the total number of flat-panel TVs sold during the year.
North America saw the largest sales growth over the past year, analysts note, where government measures to help consumers amid the pandemic have spurred spending on home entertainment products.
Samsung remains the leading manufacturer of smart TVs for the ninth year in a row. TCL surpassed LG for the first time to come in second. Samsung Tizen has the largest market share among operating systems. Together, the top four operating systems for Smart TV account for more than 50% of total sales. For comparison: in 2015, their combined share was 33%.
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