Mother’s Day, celebrated on Sunday (11), is one of the most celebrated dates by the country. It moves millions of reais and, according to the expanded retail Cielo index, sales rose 6.8% in 2024 compared to the previous year.
Such sales volume becomes a considerable attraction for scammers. Given this scenario, the Brazilian Banks Association (ABBC) launched the campaign has a blow, highlighting some of the most common frauds practiced by estelionaires and with guidance for purchasing security.
The main tip of the association is for consumers to activate safety mechanisms on their devices, such as two -step authentication, bank applications protection and remote lock.
The campaign also indicates so that consumers do not share passwords or personal data in calls, or messages from dubious origins.
In case of falling on a blow, the consumer should immediately notify the bank or card operator by the official channels, as well as registering a police report.
Another recommendation is to communicate the telephone operator in case of stolen, lost or stolen smartphone. The device should also be completely block to avoid improper use of financial applications.
“Scammers explore the moments when we are most vulnerable, and Mother’s Day, with all their emotional burden, is one of them. An unexpected gift or an unusual message can be the beginning of a fraud. Just one click,” warns Leandro Vilain, CEO of ABBC.
The following is the most common blows applied during Mother’s Day:
Delivery of gifts or gifts with manipulated machine
Gifts or gifts at the victims’ residence may be the beginning of an attempted fraud. The scammers are representing representatives of clothing, perfumery or supermarket stores, with the claim that the person got a special gift or gift for Mother’s Day.
To finalize the delivery, they can request the payment of an alleged fee – whose only form of payment is by credit or debit card – and then present a cardboard with a broken or low visible display, leading the victim to pay a much higher amount than informed.
Another variation of this coup is to request a selfie of the victim to prove the receipt of the toast. Criminals can use this image to try to access the victim’s bank accounts, make financial transactions or open fraudulent accounts in the name of the person.
Fake online order scam
With the popularization of online purchases, blows involving false e-commerce sites increase significantly during Mother’s Day. Criminals create fake websites or clone pages of known stores, offering great discounts to attract consumers. After payment – usually by Pix – the product is not delivered, and the victim and bank card data can be used in improper transactions. There are cases where scammers guide the victim to make the payment by billing, but the appeal is intended for accounts controlled by the gang, and the product is never delivered.
To avoid this type of situation, it is essential to check the reputation of the site, check if there are security certificates and prefer purchases at recognized stores, typing the address of the official page directly to the browser. Before paying a ticket, it is essential to check all the beneficiary’s data.
FALSE CENTER SERVICE
In this case, criminals contact consumers from employees of financial institutions or credit card operators. They claim that there has been a suspicious purchase attempt or call for bank data confirmation.
From this information, scammers can access accounts, make transfers or purchase with card data. Banks do not request passwords, credit card data or telephone security codes. Any suspicious contact should be ignored and the consumer should look for the official channel of the financial institution.
Strike with false text messages (SMS)
Daily, scammers send millions of fake text messages, always with some urgent approach, such as: “Rind now your credit card points”, “Visit this link and check out a must -see promotion we have prepared for you” or “Purchase approved on your credit card, click here to cancel”.
By clicking on these fraudulent links, the victim is redirected to a page very similar to that of a true financial store or institution.
Criminals can request for form for form with data such as CPF, phone, card number, agency, account, password and even a selfie. With this information, they can cause financial losses considerable to the victims.
When in doubt, talk directly to your manager or the official service center of your financial institution.
This content was originally published in Mother’s Day scams: See how to protect yourself on online purchases on CNN Brazil.
Source: CNN Brasil

I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.