The malls estimate, for Mother’s Day this year, a sales volume 19% higher than that recorded in 2021. Even with the current economic scenario, inflation and high interest rates, the sector remains optimistic for the date.
According to a survey by the Brazilian Association of Shopping Centers (Abrasce), the sector should surpass pre-pandemic levels, with a forecast of a 12% increase in relation to 2019, a real growth of 2.5%, the first recorded after the onset of the health crisis.
Abrasce’s research indicates that, between the 1st and 8th of May, malls should move around R$ 4.9 billion.
According to the survey, this year, the average purchase ticket in malls should be over R$250, which represents an increase of 17.4% compared to what was recorded on Mother’s Day 2021 (R$213). Among the products that should have the greatest prominence on the commemorative date are perfumery and cosmetics (95%), clothing (81%), jewelry (73%) and footwear (71%).
About the movement of visitors, 79% of malls believe that the number should be equal to or greater than 2019. For those who expect this increase in circulation, the increase will be 12%, on average.
The Abrasce survey was carried out between April 19 and 26, 2022, with the objective of identifying the sector’s expectations regarding marketing, visitor flow, average ticket and other indicators for the week of Mother’s Day.
According to the National Confederation of Trade in Goods, Services and Tourism (CNC), retail trade should move, on the date, just over R$ 14 billion.
On the other hand, the projections of the Retail Trade Union point to similar values. According to the union, the trade should register an increase in sales between 16% and 19% compared to last year.
For economists, high sales are associated with the possibility of physical purchases, since, in the last two years, consumers did not have this possibility and e-commerce was the main channel for purchases.
In addition, experts believe that the projections can be an important indicator of the economy, showing a reaction of the economy, despite inflation and very high interest rates.
*With information from Filipe Brasil, from CNN
Source: CNN Brasil
I am Sophia william, author of World Stock Market. I have a degree in journalism from the University of Missouri and I have worked as a reporter for several news websites. I have a passion for writing and informing people about the latest news and events happening in the world. I strive to be accurate and unbiased in my reporting, and I hope to provide readers with valuable information that they can use to make informed decisions.
