Four episodes, four different stories, four model-actresses. These are the salient ingredients of Reasons Lo (ve) ft, the new signed web series Reasons ready to give the fashion addicted public a blend of fashion, love and friendship. All through an interpretation of the brand’s feminine and romantic style.
The models appear on the screen with their real names to give life to as many authentic and irresistible characters: Giulia, enterprising, creative and reliable radio speaker and narrator of the series; Bea, super fashionista store manager, determined and at times cynical; Ilaria, a chef with a dreamy and shy soul, but professionally made with his restaurant in the city; Laura, the sportswoman of the group, the personal trainer with a positive, pragmatic and reassuring momentum.
Souls different from each other, but united by the same emotions and whose stories intertwine and unfold in an iconic place, the LO(VE)FT, keeper of funny and intimate moments. The four friends, in each episode, will tell a special story, with an open ending that will stimulate the participation and direct interaction of the public at home also thanks to the involvement of different fashion influencers who, episode after episode, will invite the followers to comment on the episode just broadcast.

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