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MrBeast Burger arrives in Brazil: target of 60 thousand burgers in the first month

MrBeast Burger, the famous global hamburger chain YouTuber MrBeast finally arrives in Brazil and begins operations this Wednesday (15) in two cities: São Paulo It is Curitiba .

The Colombian startup Foodology, leader in cloud kitchens, is responsible for bringing the brand to the country, with the ambitious expectation of selling more than 60 thousand hamburgers in the first month of operation.

With more than 3,000 units spread across the world, MrBeast Burger debuts in Brazil with 13 points of sale in São Paulo and one in Curitiba, only for delivery, through delivery platforms such as iFood and Rappi.

On the menu, expect items such as the classic Beast Style Burger (R$ 29.90) with two 90g caramelized smash burgers, two slices of cheddar cheese, pickles, sautéed onions, mayonnaise, ketchup and mustard on a brioche bun and fries crispy with peppery seasoning topped with cheddar cheese, sautéed onion, pickles, mayonnaise, ketchup and mustard (R$ 22.90).

MrBeast Burger was founded in December 2020 by Jimmy Donaldson which, at 25 years old, is the YouTuber with the most followers worldwide, with 257 million subscribers and, according to Startup Booted, has a fortune of more than US$100 million (around R$513 million). His channel is mainly dedicated to philanthropy and challenges in which those involved can win large sums of money.

“We are very happy to announce the arrival of the global sensation brand, MrBeast, in Brazil. We believe that the Brazilian market, recognized for its incessant search for new things and familiarity with viral trends, will embrace MrBeast Burger. More than a simple burger, this experience represents the union between gastronomic innovation and cultural phenomenon, providing our customers with a memorable and exclusive journey”, says Álvaro Cambra López, Country Manager for Brazil at Foodology, a foodtech that creates and operates restaurants for delivery , and controls more than 90 cloud kitchens in the countries in which it operates.

Source: CNN Brasil

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