Music is a very powerful tool: through texts, notes and sounds we can excite and get excited. But not only that, because music is also the sharing of messages and Michele Bravi, a young and already famous Italian artist, he knows it well. “Words write history” he told in one of his latest interviews and he, who manages to express strong feelings through songs, has also dedicated himself to important social issues, reaching without difficulty to touch people’s hearts.
For his talent, but also for his extraordinary empathy and attention to others, he was chosen by us and by Zalando, Europe’s leading online fashion and lifestyle platform, to share the launch of the new summer campaign 2021 «Creators of Optimism», which celebrates people capable of spreading positive messages. Those who, through social media and otherwise, have managed to become real creators of good humor.
Positivity and attention to others, let us always remember, are closely related factors. Those who have a confident attitude towards life, in fact, will always be caring and kind to those around them. «Those who don’t see the world in color will miss a great show – Michele tells Jonathan Bazzi, who edited the video interview for us. And when asked what he thought of intolerance regarding differences in sexual orientation, the singer replied without hesitation: “I can’t put myself in the shoes of those who see in love only constricting rules instead of freedom”, and how not to be d agreement with him?
MICHELE BRAVI: OUR INTERVIEW
But how to be able to touch people’s souls and transmit emotions but also contents? Michele exploits his talent: knowing how to make music with the heart. “When I write and perform a song I don’t think only of the melody but also of sharing sensitivity and kindness”. And then he continues «the fact that in my creative vision of the world someone can recognize himself is an honor and an enormous burden for me. It means that with music I can convey many powerful messages and that the driving force of the songs is overwhelming ».
We continue by asking him what he thinks about Pride. For Michele it is “a wonderful event where past struggles are celebrated and new bricks are put on the achievements to be pursued – he confides – it moves me every time to see so many people who honor love”.
The celebration in favor of LGBTQ + rights is a fundamental part of the shooting taken for us by the photographer Emanuele Ferrari, and it is a very dear topic to Zalando, increasingly attentive to the theme of inclusiveness. Find out more about Michele Bravi in ​​the video interview and let yourself be inspired by the colorful fashion of Zalando who has chosen for these images: you will immediately understand that he too strongly believes in the power of a smile. After all, after a year of global blockades and restrictions, how important is it to be able to do so? A lot, for this reason who is able to give a moment of happiness and lightheartedness to the people around him (like our young singer) becomes a hero.
“We define”Creators of Optimism»Those people who bring joy to others and to themselves, in any way. A song, a dance, an innovative makeup tutorial on Tik Tok: these are small optimistic acts that connect us and spread well-being “explains Ralph Rijks, Vice President of Global Marketing at Zalando.
And who are these carriers of enthusiasm in their opinion? The protagonists of the campaign are 11: from Salif Gueye, the dancer who dances on the streets of Paris to Rianne Meijer, the Dutch influencer and model known for her body confident images on social media.
And now? We just have to smile and do our best to become gods #ActivistsofOptimism. After all, a positive message is always a good message to share and we do it with pride.
Photo credits
Photo Emanuele Ferrari
Art Director Fabio Messana
Styling Marius Madalin Musat
Interview Jonathan Bazzi
Make-up Ilaria Bosco
Hair Andre Lemme using Randco
Nails Elisa Grieco
Video credits
Director Jonathan Emma
Art Director Fabio Messana
Styling Marius Madalin Musat
Interview Jonathan Bazzi
Make-up Ilaria Bosco
Hair Andre Lemme using Randco
Nails Elisa Grieco
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
