Anyone who thinks that tradition and innovation are incompatible and enemies of each other must never have set foot in Casa del Pingonea 15th century building located in the heart of Turin, on the edge of an ancient Roman city wall, which Booking.com has transformed into a strategic point linked to one of the most followed and loved events in the world: theEurovision Song Contestreturned to Italy thirty-one years after the last time thanks to the triumph of the Måneskin and theirs Shut up and good, a song that allowed them to hold the golden ticket of international fame and visibility in their hands. The news that the contest would have landed in the well-known Savoyard city immediately made the antennas stand up to Booking.com which, as well as supporting and sponsoring the eventhas seen fit to transform Casa del Pingone into a headquarters for amateurs and fans: thanks to the exclusivity Music Retreat created precisely to celebrate the arrival of Eurovision in the city, Booking.com has, in fact, thought of a space that smells of history and where all fans of the event can feel at ease.
Between one recording studio complete with vocal coach able to reveal the tricks to warm up the voice and create a socially acceptable performance even for those born under the sign of out of tunekaraoke corner where it is possible to hold the microphone on the notes of the most iconic Eurovision songs – the writer opted for Money of Mahmood, although tempted to venture into TOY di Netta was strong – the Music Retrat, however, also thought of the small daily stresses that the fast pace of work helped to exacerbate in each of us. The personal session of Gong Yoga is, in fact, an excellent alternative to the dizzying noises of the world, allowing guests to dampen the vibration of the gong to dig inside their own self and rediscover, even if only for a few minutes, a dimension of serenity far from the frenzy and the urgency to do that we have all matured over the years.
Together with a photographer who encourages visitors to dress up with props and costume pieces capable of evoking the funny and festive atmosphere of Eurovision – among the accessories, even the colorful buoys, window glasses and inflatable musical instruments with playful shades – the most emotional moment of what Americans would call “experience” came around lunchtime. Saturday 14 Maywhen to appear at the Music Retreat was Conchita Wurst, the ambassador of the Booking.com Eurovision Song Contest – always attentive to fundamental values such as inclusion and diversity – who proposed an extraordinary live performance by performing two of his original songs plus the mythological Rise like a phoenixthe song that allowed her to win the Eurovision Song Contest in 2014. With long hair, a pair of baggy and very light jeans and a black micro-top, Conchita Wurst entertained her guests by not denying herself to selfies and chat , saying she was deeply grateful to be in Turin to support an event that eight years ago literally changed her life, transforming her into an international star.
“As the official travel partner of the Eurovision Song Contest 2022, Booking.com is playing a crucial role in making it easier for millions of Eurovision fans to come together and celebrate one of the largest and most loved live music events in the world “he said Arjan Dijk, Senior Vice President and Chief Marketing Officer of Booking.com, explaining that the Music Retreat is just a way to pique people’s curiosity and inspire them to discover the humanity and places that make Eurovision so unique and special. “Music and travel have the powerful ability to bring people together, to broaden horizons and promote greater understanding and acceptance, especially for the LGTBQIA + community. I’ve met so many incredible people and places through my experience at the Eurovision Song Contest, and I’m really happy to partner with Booking.com and help them bring that unique energy and connections to life in Turin, “added Conchita Wurst, who with its presence it seemed to entice the public to discover the many potentialities offered by the Booking.com platform, including searching for holiday homes and apartmentsbut also of memorable experiences and attractions in over 900 cities, not to mention the many transportation options including flights, car rentals and taxis.
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Source: Vanity Fair
