Musk says user sign-ups and active minutes on Twitter are up

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Twitter Chief Executive Elon Musk said new user signups on the social media platform are “up” as he grapples with a mass exodus of advertisers and users fleeing to other platforms over verification concerns. and hate speech.

Signups averaged more than two million a day over the seven days through Nov. 16, up 66% compared to the same week in 2021, Musk said in a late Saturday tweet.

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He also said that user active minutes reached a record high, averaging nearly 8 billion active minutes per day in the seven days to Nov. 15, a 30% increase compared to the same week last year.

Representations of hate speech decreased on November 13 compared to October 2021. Reported representations on the platform increased earlier this month, both before and after the launch of Twitter Blue, according to Musk.

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Musk, who also runs rocket company SpaceX, chip startup Neuralink and tunnel company Boring Company, said buying Twitter would accelerate his ambition to create an “app for everything” called X.

Musk’s “Twitter 2.0 The Everything App” will have features like encrypted direct messages (DMs), long tweets and payments, according to the tweet.

Advertisers on Twitter, including big companies like General Motors, Mondelez International and Volkswagen AG, have stopped advertising on the platform as they deal with the new boss.

Musk said Twitter was experiencing a “massive drop in revenue” as advertisers pulled, blaming a coalition of civil rights groups that pressured the platform’s top advertisers to act if he didn’t protect content moderation.

Activists are urging Twitter advertisers to issue statements about pulling their ads from the social media platform after Musk lifted a ban on tweets from former US President Donald Trump.

Hundreds of Twitter employees are believed to have left the beleaguered company, following an ultimatum from Musk that employees sign up for “long hours at high intensity” or leave.

In early November, the company laid off half of its workforce, with teams responsible for communications, content curation, human rights and machine learning ethics being shredded, as well as some product and engineering teams.

Source: CNN Brasil

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