Nails recess, when the manicure embraces low budget and becomes for everyone

When the nails also become a mirror of the economy. Have been renamed NAILS RECESSION And, in spite of the name, they have nothing scruffy or cheap: indeed, they are the manifesto of a beauty format sober manicure, well -kept, but without excess. A trend that was born and grows in the middle of a uncertain economic climate. On Tiktok, the videos dedicated to #RecessionAilswith protagonists short nails, oval, in tones of nude or light pinkvery far from the elaborate decorations and fluorescent colors of the pre-placing. In times of inflation, crisis of the cost of living e General rethinking of extra expensesthe manicure also adapts. And he does it elegantly. “The nails recession speak the language of the moment: minimalism, durability, sobriety and intelligent investment in beauty », confirms Angela Noviello, head of the Beauty Division of Milan Aesthetic. Let’s find out more about the NAILS RECESSION TENDEN.

NAILS RECESSION: sober and minimal manicure that resists the economic crisis

Forget about the elaborate nail art3D glitter, maxi lengths and colors bright: the nails low budget in the nails recession style focus on nail polishes in neutral shades (beige, milk, pale pink, taupe) and short and natural formswhich require less maintenance and less retouches. “This type of manicure lasts more in timehe chips less and is versatile, suitable for every occasion and season. In fact, it requires much less rhettoch », explains Noviello. “It is the ideal manicure for those who want to be in order without spending too muchand with a single product, like perhaps one Multifunction semi -transparent nail polish, It allows to obtain a GLOWY, FEMALE AND CHIC effect ».

In practice: how to get the nails receipt at home

The beauty of this trend? You can easily replicate it even at home. “Few products are needed, but good: a buffer to smooth the surface of the nail, a cuticle oil, a transparent base and a naked enamel of your choice. The important thing is to work on the treatment, rather than on color: hydration, clean shape and lucid surface already do 70% of the job », underlines Noviello. «For the Nails reception finish, You can opt for a gel effect top coat or choose a Long Lasting hybrid formula To be applied comfortably at home ».

NAILS RECEAL: A manicure that reflects new values

It is not just a matter of savings (even if that never hurts): Nails reception express a more conscious aestheticin which beauty rhymes with simplicity and authenticity. «Customers ask today Natural and easy to manage nail looksbut they still want to feel and always feel cared for, “says the expert. Less flashy, more substance. Know that Nails reception do not exclude the possibility of going to the salon To get the manicure done by a nail professional. «Those who do not give up the weekly appointment by the beautician are changing approach: Basic treatments, essential manicures are preferred, perhaps with reinforcing or nutritious enamelscapable of combining aesthetics and care. There is a return to Classic manicure less is morewith filing, passage of oil and application of neutral enamel. It costs less and remains elegant and in order longer », confirms Noviello.