Natasha Denona: “I’ll explain the secret of a second skin effect make-up”

Natasha Denona is synonymous with eyeshadows with a unique, silky and dark texture to the point of being creamy and remember the il butter (Yes, even if it is powders). Its line make-uphowever, contains many products cultall conceived as hybrids between makeup and skincare. We met her in Milan on the occasion of Sephoriathe event created by the homonymous cosmetic giant which this year took place in Italy (second European stage after Paris) recalling fans and curious for three days immersive to discover the universe of beauty shop more loved. In addition to the corners of each brandmany interactive spaces and even of the Mastreclass like that conducted by Natasha Denona in person, which in addition to teaching the public Tips and Tricks useful for playing with your own look He also presented the latest news of his line. Or the palette Bloomconsisting of 15 eyeshadows with hot apricot and mave shades e HY-BLUSHthe Phaards with a particular hybrid texture Gel to power.

Sephoria is at his second European stage, as it is to participate in an event that recalls so many Make-up Lovers?
“I have been to all the editions of Sephoria Around the world. From New York to Los Angeles Until you get to Paris And now, a Milan. Each time it is electrifying, there is a great energy in the air. The public is enthusiastic to meet the founder of the brands they love. It is crazy because I am treated as a celebrity when I am actually simply doing my job ».

For a brand How important how important is the relationship with the public?
“I find a lot thrilling meet people live, to be able to embrace them and tighten their hand. It really moves me to know that they love and support what I do, it is incredible. I read all their comments, the review of the products and are attentive to feedback that come from ours community. Together with mine team We pay close attention to requests, observations And need of those who follow us and buy our products: it is important that there is one exchange Because I don’t want to be the “guru” that simply tells him what they need. People, with their choices and needs, are important and have a say. At the same time, when requested by noveltyit is also essential to remember that everything that is present in the collection is always valid and relevant. I don’t want to feed consumerism at all costs, proposing new launches continuously ».

His eyeshadows are considered true cultwhy are they loved?
“What distinguishes them is certainly the formula. For eyeshadowsthe focus is on performance: they have to slide on the skin without being too soft, be waterproof But blendable. Get the composition and get a texture like mine has a lot to do with chemistry, especially when you move on to the choice and concentration of colors and pigments because not everyone performs in the same way. My eyeshadows are truly unique because each formula is in themselves. There is no common “base”, each formula is original and I am involved throughout the production chain, from start to finish ».

Its palettes have very original color gradations, what inspires them?
«I love interior design, fashion and art, especially the contemporary one and often I take inspiration from what surrounds me. For the Bloom Palettethe latest arrival, I was inspired by a palette that I had produced a few seasons ago, consisting of four multipurpose powders. I had been wanting to make a palette for the eyes that mixed shades for some time fishing, terracotta And mauve. So I have developed that Color Story breaking it into 15 matte colors, glitter And satin. I intentionally chosen shades neutralthat they can work for all embodied and undertones ».

The new HY Blushs also have a special texture, what is the best way to use them?
“They have a texture Gel to power cHe is truly unique: it is creamy at the first impact but in contact with the skin it turns into a powder easy to blend and from the effect blurring. It does not have that flat effect typical of opaque products, on the contrary it appears Balmy and bright. The pack contains a illuminating and a blush real that can be mixed and stratified as desired. THE’Highlighter It is not so pigmented and can also be applied for a light veil of color. During the masterclass I started spreading the blush To then move on to the corrector, a sort of underpainting which gives a very natural effect. It is a truly versatile product, which allows you to experience freely ».

The focus of its products is brightness, it is a look What does it also work for those with the skin that tends to become shiny?
“Many people from oily skin or mixed they want a look that it is at the same time gLowy but not exaggerated, effect wetto be clear. To get it, I recommend focusing on how we prepare the skin. I suggest using the serum Hy-Gen Serum Primer: its reflections pearlings At the first impact they could intimidate but in reality it is formulated with a special complex based on Micro Algae Which hydrates the skin in depth, thanks to its very fine molecules, at the same time balance the sebaceous production in the front area, nose and chin. It is therefore a primer which has the qualities of a product skincareand which can also be used in a strategic way. Those who have mixed skin, for example, instead of spreading it over the whole face can only apply it on the cheeks, where the skin is more dry. All my products are hybrids between makeup and skincare formulated to be performing but also very natural, effect Second Skin. A result obtained calibrating pigmentation and textures which must always be ultralight and impalpable. As in the case of HY-GLAM Concealerthe concealer who, even if opaque, has an elastic and extremely natural texture as well as an effect Depuffing, moisturizing and illuminating ».