Navico, one of the largest nautical electronics companies in the world, has announced the relocation of its global marketing and digital transformation divisions a Alicante with the opening of a Digital Lab key to the international strategy of the company in the coming years.
The company, which has more than 1,800 employees spread throughout the planet and which distributes its products in more than 100 countries, thus completes a long period of selection of candidate cities to host this Digital Lab, in the that Alicante has ended up being imposed due to its “unbeatable access to the sea, its nautical tradition and the support received by the local authorities”, they affirm from the company in a statement.
Jordi Neves, CMO of Navico, highlights the “professionalism” with which the selection process has been executed. “We have had extensive conversations with various Spanish and European cities to gauge exactly where we could best meet the needs of this Digital Lab, and in the end Alicante has been the one that has best combined all these requirements. From Navico we want to thank all the interlocutors that we have had in the different candidate cities for their professionalism and their collaboration throughout the process “.
For his part, the Mayor of Alicante, Luis Barcala, has welcomed the company’s decision to expand its presence in the city. “This corporate decision of utmost importance for our city reaffirms us in our commitment to promote, with partners of excellence such as Navico, the Alicante Futura Port Maritime Technological Cluster, which consolidates Alicante as a global innovation hub around the Blue Economy. I celebrate the facilities and the capacity for dialogue of the Navico team, to whom I announce that we are going to give the best welcome in our city and I thank the work of the Office of Attraction of Investments of the Local Agency for Development of Alicante. It is a collective success and the beginning of a fruitful collaboration for all “.
With the opening of the Digital Lab, which is scheduled for spring 2021 in the new Panoramis Life & Business business center, Navico is thus expanding its presence in the port of Alicante, where it already has the headquarters of Navico Iberia.
Furthermore, the CEO of Navico is one of the most reputable professionals in the sector, and a good connoisseur of the great possibilities that Alicante offers: Knut Frostad, former CEO of the Volvo Ocean Race. “Since I met Alicante when I was in charge of the Volvo Ocean Race, I have always believed that it is a city with enormous possibilities for growth and a very attractive point for many international companies due to its excellent communications, its climate and its quality of life “.
The landing of the Navico Digital Lab in Alicante will very actively stimulate the visualization of the city worldwide, since the firm plans to hold its product presentations and conferences in the city. In addition, it will have two boats moored in the marina with the latest technological developments thanks to the collaboration of the Alicante Port Authority, since one of the fundamental pillars of Navico has always been to revolutionize the ship electronics market through user experience.
On an economic level, the arrival of the Digital Lab will also mean the launch of a active collaboration with the business fabric of the Valencian Community, the collaboration in the conformation of the Alicante Futura Port Technology Maritime Cluster and the attraction of talent both locally, nationally and internationally.
Navico is a company owned by Goldman Sachs Merchant Banking and Altor Fund IV and has been developing, designing and producing the best marine electronics products in the world for more than seven decades.
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