Gisou, honey infused hair oil is a star in itself. And his creator, Negin Mibalehifounder of the brand with seven million followers on Instagram, 37 years old Dutch, but with Persian origins, and a family dedicated to the epiticulture for six generations, it is equally. His fortune comes from the intuition of creating a cosmetic line for honey and propolis hair, from the recipe of the family tradition that has always used on his enviable hair. And today his brand is in the Wish List of women around the world.
Match like influencer with the most beautiful hair on the web, in the meantime she got married, has had two children, has become a certain presence at fashion shows, and has conquered millions of customers who aspire to have a soft, silky and vaporous hair like his.
Undoubtedly the beauty of its hair has been the best advertising for its product line since the first day Gisoua start-up that climbed the peaks of the Beauty world with a wonders oil, when the use of hair care oil was not yet viral. Infusion with honey coming from the bees of the garden of his family, he reconstructs and repairs his hair from the root. Honey is produced in MIALALEHI BEE GARDENa family -run apistic company in the Netherlands that has a large apiary dedicated to the training, events and support of the population of API.
10 years have passed since the launch of his brand, what is the secret of his success?
«Rethinking the last 10 years, I am incredibly grateful for everything we have built and for the extraordinary community that has supported Gisou from the beginning. Each new launch, every new product, reflects the trust of those who have placed it in us and the love that nourishes for our brand. In Gisou, our community is at the center of everything we do. We bring our audience with us to this trip, evolving, listening and creating together. What makes us really unique is the way we relate: we give life to creative ideas and out of the box, remaining faithful to our roots, which they sink into six generations of beekeeping. Each product is enriched with Mialehi’s honey from our apiary, collected in a responsible and sustainable way, with the well -being of bees as priority. We offer clinically proven results, but also an irresistible sensory experience, transforming Honey Glow dream into reality. Gisou is much more than a simple beauty brand: it is a movement guided by the community that inspires and encourages».
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Can you tell us about your story?
«Gisou was born from a deep passion for beekeeping, handed down in my family. Since I remember, The recipe for my mother’s hair oil has maintained my hair hydrated, straight and shiny. This inspired me to share the power of Mialehi’s honey with the world and I decided to create the beauty brand of my dreams, using this precious ingredient from our family apiary. Our iconic honey hair oil was launched in 2015 and, ten years later, Gisou has far exceeded my unbridled dreams, thanks to the incredible support of our community ».
What memories do you have rituals and family traditions for hair care and how did they inspire your brand?
«My mother was hairdresser and has always taught me to take care of my hair. It transmitted me the importance of always treating them gently to avoid damage or breakage. For me, hair health starts from a healthy scalp, and that’s why I focus on this part of the hair routine. Our Honey gloss ceramide therapy shampoo and moisturizing shampoo and balm It is designed to support the scalp microbioma, and I like to massage it to encourage blood circulation. Once or twice a week, I make an intensive treatment with the Honey Gloss Ceramide Therapy Hair Maskoften adding a few drops of ours Honey Infused Hair Oil. And, of course, I always conclude with multifunction hair oil to maintain shine and hydration. It will always have a special place in my heart. It is the first product we launched in 2015, inspired by my mother’s recipe. Since then it has remained our hero and it is still our best seller ».
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Why is your honey such a magical ingredient for hair care?
«Honey is a remedy proven and renowned all over the world thanks to its soothing and curative properties. It was used for millennia to hydrate, feed and protect. Each drop of our patented Mialehi honey begins her journey to our garden of the bees of Mialehi, where my sister, Negar Mialehi, chief beekeeper of Gisou, pampering and personally takes care of bees with expert dedication. Our patented Mialehi honey is a powerful humid that attracts and seals hydration in the hair, offering shine and deep nourishment. It is clinically proven that it is rich in antioxidants. We plant a diversified mixture of flowers to maximize the sources of pollen and nectar for our bees, obtaining the bright honey as possible. Thanks to the variety of wild flowers that we cultivate for our bees, our honey is particularly rich in nutrients. We combine this traditional ingredient with advanced innovation in the field of beauty, creating formulas as effective as sensorial, always giving priority to the well -being of bees and authenticity “.
Rosie Huntington-Whiteley was chosen as the first ambassador of his brand …
«Giving Rosie in the Alveare di Gisou is an incredibly special event. Rosie, as a global ambassador of our brand, was a natural choice. It is a timeless icon that resonates through generations. He has a community involved and faithful, who sees her as an innovator of beauty and style. We are excited to collaborate with her to bring Gisou’s vision to an even wider global audience. For both, beauty has always been a powerful form of personal expression. We share the same vision for quality and innovation, together with the belief that the hair is your best accessory and something deeply personal ».
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The model Rosie Huntington-WHELELY becomes part of the world Gisou on the occasion of the launch of the product Milk Honey 5-in-1 Styling Cream.
«Honey has always been part of my story and is at the center of everything we do by Gisou. Adding the milk proteins seemed to me the natural next step. Mibalehi’s honey, coming from the acerio of my family, hydrates and smooth, while hydrolyzed milk proteins strengthen and protect. Together they leave the hair soft, strong and shiny. For optimal results, I like to apply it on damp hair before drying them with the hairdryer: it is then that it really does its magic. If I need a quick refresh, he warms a little in my hands and step it on dry hair to smooth and revive the styling », so Negin told his new launch.
Do you give us some tips on how to use its products in combination or alone?
«I love to use the modeling cream, 5-in-1 styling cream, together with our honey hair oil. I apply the cream on damp hair to prepare and protect them before hot styling. Then, once I finished, I warm a few drops of oil in my hands and apply it on the hair to tame the rebellious ones and add an extra touch of shine ».
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
