Netflix knows that you share your password. And soon you may have to start paying for the privilege.
Over the past year, the streaming platform has been working on ways to “allow members who share away from home to do so easily and securely, while also paying a little extra,” the company said in a blog post last week. Wednesday (16th).
As part of this effort, over the next two weeks, Netflix will launch two trial features in Chile, Costa Rica and Peru called “Extra Member” and “Profile Transfer”.
With “Extra Membership”, people who subscribe to Netflix’s standard and premium plans can pay to add an account for up to two people they don’t live with.
These “extra” members will have access just like any other Netflix account, including their own profile and login, but at a discount: 2,380 CLP in Chile, $2.99 in Costa Rica and 7.9 PEN in Peru.
Netflix will not count these extra subscriptions in its overall paid subscriber numbers, according to a company spokesperson.
Separately, the “Profile Transfer” option allows subscribers of any level to transfer their profile information – that is, their viewing history – to a new account they would pay for.
Netflix said in a post that features like separate profiles and multiple streams for its standard and premium plans were intended for people who live together, but “have created some confusion about when and how Netflix can be shared. being shared among families – impacting our ability to invest in great TV and movie news for our members.”
It’s a limited test for now, but Netflix said it’s bringing the features to these three markets so you can understand how they work before potentially rolling them out to the rest of the world.
For much of its history, Netflix has turned a blind eye to password sharing.
But with the company now serving nearly 222 million subscribers and competing in a crowded market, it’s thinking of new ways to monetize premium content to attract new users, keep old ones happy and compete with rivals like Disney+.
Its investors are worried about slowing growth. Netflix shares are down 41% this year, and the company in January released a weaker-than-expected subscriber outlook.
Source: CNN Brasil
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