Netflix launches “I love” button

Did the last movie we saw on Netflix far surprise our expectations? There is now a way to express our consent more strongly. Indeed, if so far we could leave a simple one like – the traditional thumbs-up – to more interesting content, the video streaming platform has now unveiled an option to allow us to report what we really like.

Released for TV, web, iOS and Android devices, the new “I love” button is marked with the two thumbs up icon and is useful for the service team to improve our profile and suggest proposals more akin to our tastes.

«The button with the two thumbs up allows us to provide you with even more specific suggestions: for example, if you loved Bridgertonyou might want to see other series or other movies with the same cast or from the same production company, Shondaland, ”he explains Christine Doig-Cardet, Director of Product Innovation of Netflix.

Designed for spectators who have repeatedly experienced a sensation that goes beyond a common one I likethis alternative can then be exploited to refine the selection of content dedicated to us.

Although the rollout of the novelty has already been announced, the button may delay its appearance in some devices: therefore, if it is not yet available, do not be alarmed as it may take some time for it to be visible to all users. .

Other stories of Vanity Fair that may interest you:

The “giant” TVs: here’s how to choose them

Bridgerton: all the locations we can visit

Will Smith, Netflix slows down work on his new film

Source: Vanity Fair

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