Permission to resurrect this wonderful meme to talk about what happened these days: our beloved ANIRA decided to talk on Twitter and criticize the new season of Black Mirror, a science fiction series from Netflix that brings together stories about people’s relationship with different technologies.
She said that the series is not what it used to be, that the scripts are “poorly made dialogues” and the stories “silly and without purpose”. And then the owner Netflix responded on Twitter with a joke: “it changed because Black Mirror is now focused on an international career”. Great.
Anyone else watched Black Mirror and didn’t understand why the show isn’t what it used to be? Looks like another series. It’s not about technology anymore, now it’s random “thriller”, the poorly made dialogues, the silly stories with no purpose… how crazy
— Anitta (@Anitta) June 25, 2023
changed because black mirror is now focused on an international career
— netflixbrasil (@NetflixBrasil) June 25, 2023
Why am I saying all this? Because we’ve been living inside an episode of Black Mirror for a long time and didn’t realize it. When did you imagine that you could talk directly to brands like this on the internet? Without that blah blah blah of ready and protocol answers?
I’m a big fan of brands that have already understood the power that this type of communication can have. While some are stuck in the past responding to customers in that robotic way only in case of complaints or to publicize unmissable promotions, others are already in the future creating these conversations and connections. It’s not about selling one product or another, but about positioning yourself in this immense digital space in a strategic way to create a relationship and build customer loyalty.
This isn’t the first time Netflix has done this. And it’s not just with celebrities, like Anitta. The social media team has already offered a lot of entertainment on Twitter and today it is recognized precisely for this super close relationship with the fans. Some examples here:
And it’s not just Netflix. This strategy can also be used by the competition. Recently, the official profile of Amazon Prime Video in the United Kingdom skewered Netflix itself because of that story about charging extra for sharing passwords. They made a post to show that, within their catalog, everyone can watch, surfing the wave of criticism that Netflix received. Great again.
There are several examples of how conversations are increasingly evolving in the digital world. And, contrary to what most Black Mirror episodes show, in this case I think it’s a good use of technology. Even if Netflix is now reading this text, I just wanted to say that I agree with Anitta. And I still don’t forgive you for taking Friends out of the catalog. But that’s a subject for another day.
➡️ This text is part of Popnews CNN, the newsletter that takes to your email what’s hot on the internet and in the pop universe. Always sent early in the morning, on Tuesdays and Fridays, you receive a curation of subjects that will guide your lunchtime conversations. Click here To sign up.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
