According to Reuters, Netflix is looking for the head of a new division that deals with video games. This is proof that the company is looking to expand into new markets as competition in streaming intensifies.
Netflix subscriber growth is slowing after last year’s surge, and new streaming services from Disney, HBO, Apple and more are creating heightened competition. According to Reuters, the company has spoken with numerous executives from the gaming industry and is looking for a decent person to lead the new gaming division. It is not yet known if Netflix is going to create its own studio or if it wants to release video games created by other companies.
Whether the company plans to offer downloadable games or compete with other streaming game services. There is a version that Netflix will offer a subscription system similar to Apple Arcade or Xbox Game Pass. The source adds that the company will not use ads as a way to monetize.
Back in 2019, Netflix CEO Reed Hastings acknowledged the appeal of big games like Fortnite, stating that “we are competing (and losing) Fortnite more than HBO.” It was already clear then what the company was thinking about entering the video game market.
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