New Balance, that nature of the collaboration that churns out a success after another

It is only the most recent chapter of the fruitful and lasting collaboration with Stone Islandin turn only one of the many successes of cobranding signed in recent years by New Balance with the most desired luxury brands. A winning strategy that churned out a long series of small and large objects of desire in more or less limited editions, which have struck the hearts of the many – and transversal – faithful fans of the brand. Conquering new from time to time.

It now arrives on the market The new reinterpretation of the iconic model 998introduced in 1993 and today revised and correct in the iconic archive fabric Stone IslandRubberized satina satin cotton of military origin with the application of a polyurethane coating that saw the light for the first time thanks to the intuition of Massimo Osti in the now distant 1984, is that it has now become a true recognizable and representative symbol of the DNA of Stone Island aesthetics.

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The mauve, plum and copper sneaker, enriched with accents reflectivesilver capturing the light at each step, it will be availablestarting from 27 Marchat selected Stone Island Store and online. And it is to bet that it will literally steal. As, on the other hand, it happened in the more or less recent past for the other numerous collaborations signed by the brand based in Boston with other brands, different from each other but all united by a very high level of coolness .

We remember some of the most desired of the collaborations of New Balance:

Miu Miu (from 2021)

By now a classic, which strengthens its desability season after season, in every new interpretation resulting from this binomial more than winning. Essential sneakers for each it-girl for some years here.

Levi’s (2023)

The denim is the obvious absolute protagonist in the first release of the collaboration, then evolved in other interesting variants.

Their plain (2024)

Quiet luxury in the pure state, for one collab which immediately became the subject of spasmodic research by collectors.

Issey Miyake (2024)

Presented in three color combinations – White, Black and Blue Green – the MT10O in the interpretation of the Japanese brand is a very successful experiment that combines a shoe from trailwith the most sober and clean minimalism.

Casablanca (2020)

The relaxed, casual and refined style of the fashion brand founded by the Franco-Marocchino designer Charaf Tajer and New Balanca play their style on a common ground: an affinity that is perceived Drop after drop.

Junya Watanabe (2024)

Sneaker, yes, but also moccasin. O moccasin that is also sneaker. The art of absolute hybridization: 2 brands for two shoes. All in a cult.

Autumn-winter 2024/25.