Be the first big one insurtech Italian is the goal of Genertel, the direct online insurance company of Generali Italia and to do so it merges different technologies including augmented reality, conversational interfaces, artificial intelligence and data in the cloud.
Baptized as “Let’s keep it simple», The new Genertel channel is al 100% digital native and allows you to take out an insurance policy in one minute directly from your smartphone, suspend it instantly or report a claim asking for the refund in three minutes.
“In five years we have changed the way of doing insurance by transforming the corporate culture, accelerating technology and introducing new skills. When we embarked on the strategy Vita-2021 Partner we have set ourselves the goal to revolutionize and improve the experience of our customers, investing 300 million euros in innovation, skills and people ”, he explains Marco Sesana, Country Manager e CEO Generali Italia and Global Business Lines, «Today we have a network with 100% digital agencies, a new generation of offer with more prevention, services and technology with over 70% digital policies. A successful transformation also confirmed by the increase in the satisfaction index of our customers and the growth in market share. Today we are accelerating further by revolutionizing the direct channel in Italy to bring the customer experience to the standards of digital services companies ».
Available from December 2021, the platform divides the signing of the contract into several simplified phases ranging from the simple collection of the personal data of the holder to the scanning of the documents, up to the preview of the proposed rate and the final stipulation that ends with the payment. Furthermore, in the event of a claim, it is available a “humanized” chatbot which proposes a guided procedure in which it will ask us to answer some questions about the incident, provide photographs showing the damage suffered, release a brief statement by recording a video and get immediate refund or request the repair in a partner body shop.
AND Maurizio Pescarini, CEO e General Manager of Genertel and Genertel Life, to comment on this: «Innovation is part of Genertel’s DNA. Today we confirm this attitude by launching the new strategy that will lead Genertel to be the first major Italian insurtech. Once again we aim for evolve insurance in Italy by making it simpler, more convenient and personalized: with the new Genertel, insuring becomes a spontaneous gesture. All this was made possible thanks to people, skills, a new agile organization and the introduction of the most sophisticated technologies. Today BeeGood is also born, the community of our customers for support the community by choosing social projects and causes. With the new Genertel we offer the customer all the insurance coupons ».
In fact, among other things, Genertel also announced the birth of «BeeGood», The program of social give back of the customer community, created to support solidarity projects: from healthy eating to environmental protection, customers will be able to collect hearts and participate in good actions for the community.
Are you curious to know how you can take out a new insurance policy directly from your smartphone and in a short time? Below, scrolling through the gallery, you might get an idea.
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