It’s a dream. It’s beauty. It’s seduction. It’s a mystery. It’s an indelible memory. It is the identikit of a perfume. But also of the New Porsche Panamera which has the same intriguing qualities of a sublime fragrance and knows how to conquer by diffusing the trail of his personality into the air. Because of this get behind the wheel and drive the third generation of the unmistakably Porsche super luxury sports sedan, which redefines the concept of luxury, comfort and technology, with more powerful E-hybrid powertrains and an innovative active suspension system, is also a multisensory experience. It’s also a question of the nose. To recognize and transform the scent of woods and spices released by the haute couture materials that make it exclusive.
And so the challenge in a day of test drives on and off the track at the Porsche Experience Center Franciacorta was to recreate and bottle the Panamera and the emotions it brings to life behind the wheel, transforming it into an ambient fragrance. The name could only be Choose boldly, which is the claim of this Porsche Panamera designed and created for those who follow their instincts. For those who love to freely express themselves and live life with bravado, without taking into account the judgment of others.
It’s easy to notice this at the wheel of the Turbo E-Hybrid, the most powerful and high-performance, from 0 to 100 km/h in 3.2 seconds and a top speed of 315 km/h, which is powered by a fully-equipped 4-litre V8 turbo engine. revisited, with a newly developed 190 HP electric motor which gives it, in addition to 91 km of autonomy, a total power of 680 HP and a rebellious sprint when it creeps through the vineyards of Franciacorta in all driving modes, normal, hybrid , sport, supersport. Rebellious yes, but ready to “bow” to welcome you on board with the “easy entry” function, rising and then lowering by 55 millimeters as soon as the door is opened, to make entering and exiting the car easier. All thanks to the Porsche Active Ride adaptive air suspension which reveals its magical innovation on the track: it tilts the car forward during acceleration and backwards during braking, while the sensors monitor the longitudinal and lateral acceleration and the stresses produced on the car by the road surface and the shock absorbers lift the wheels towards the bodywork in the presence of a bump (from 115,441 VAT included, the Turbo from 204,343 VAT included).
All five senses are harmonized by the Panamera. Even olfactory memory. Where were we? Transforming Panamera into an ambient fragrance, as the futurist movement would have liked. Bottles of essential oils, dropper pipettes, measuring glasses, here for this olfactory experience Luca Maffei, creative “nose” of Atelier Fragranze Milano, set up a special olfactory laboratory to lead the participants to create an ambient fragrance that best represented the sensations experienced while driving the new Panamera, also measuring them according to one’s own creativity. A journey through heart, top and base notes, composing, as in a real musical score, floral fragrances, spices and unusual motor aromas to create an unforgettable sensorial experience. The magic formula is a mix of roots, herbs and synthetic molecules: 100 ml of fresh and more volatile top accord characterized by notes of bergamot, African styrax resin and even petrol transformed into fragrance. And then 100 ml of heart accord that takes inspiration from the interior and exterior of the car, with hints of leather and a particular note that recalls the smell of burnt rubber. And again 300 ml of base accord, the most persistent one, i.e. cacherman, cedarwood and carbon fiber for a feeling of well-being and exclusivity. And then the seal, 50 ml of aromatic heart, top or base notes, to be added according to your creativity. Because everyone has their own preference, their own idea of ​​performance, for fragrances, as well as for driving style. If you don’t like it, create it. Just as Ferdinand Porsche explained: “I couldn’t find the sports car of my dreams, so I built it myself.”
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
