Anyone who says that the end of a love affair is easy to deal with, either has a poor memory, or is lying. Especially during adolescence, it is hard to accept that such a pure and all-encompassing feeling, at a certain point, is no longer reciprocated. The Government of New Zealand is also well aware of this, having allocated the equivalent of about 4 million dollars for a campaign which, for three years, will help the boys recover after a finished relationship, limiting the damage as much as possible.
Countryside Love Better, promoted by the Ministry of Social Development, was created precisely to address what the government has identified as one of the main problems among young people. “Over 1,200 young Kiwis have told us they need support to cope with their first experiences of love and grief, and relationship breakdowns are a common challenge,” said Associate Minister for Social Development and Employment Priyanca Radhakrishnan.
In the campaign video, teens talk about the need to block their exes and break up with broken relationships. One of them says, “It’s becoming something ridiculous, so out of control. I need to sleep at night. I need to forget her.” For the campaign it was a help line was launched (telephone, SMS or e-mail) dedicated to young people who are going through the end of a relationship, managed by Youthlinean organization for the support of people aged 12 to 24.
“We know there may be very negative consequences from poorly managed breakupsboth on a personal and community level,” said the CEO of Youthline Shae Ronald, adding that relationship problems were one of the main reasons young people contact the helpline.
According to a survey of 1,200 young New Zealanders by the Ministry of Social Development, 68% of them had experienced “something bad beyond ‘normal’ pain of the break”. The aim of the campaign is to support young people through ‘these formative experiences’ in the hope of having a positive impact on how they approach future relationships.
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Source: Vanity Fair
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