The influencer marketing company Favikon which uses artificial intelligence tools to evaluate and classify content creators published a list with the classification of ten most influential people on social media in Brazil .
Among them, four are football players or former players — Neymar Jr, Ronaldinho Gaúcho, Vinicius Jr. and Marcelo Vieira — and two musicians — Anitta and Zé Felipe. Firstly, the athlete who plays for the Al Hilal team has 221.5 million followers on Instagram, 63 million on X and 32 million on Tiktok. However, the number of fans on the platforms is just one of the metrics taken into account to define the ranking.
How classification is done
To define the list, Favikon's AI separately evaluates the influence that the creator has on each social network, understanding that they work in different ways. The account on each platform receives a rating from zero to 100 taking into account four main elements: number of followers, reach growth, publication frequency and audience engagement level.
In addition to the points calculated by performance on social networks, the ranking is also influenced by the presence of the content creator on different platforms, whether they have a newsletter or a podcast and other factors that demonstrate the breadth of their reach.
Check out the full list:
- 1st: Neymar Jr.
- 2nd: Whindersson Nunes
- 3rd: Anitta Larissa Machado
- 4th: Ronaldo de Assis Moreira (Ronaldinho Gaúcho)
- 5th: Zé Felipe
- 6th: Vinicius Jr.
- 7th: Felipe Neto
- 8th: Virginia Fonseca Costa
- 9th: Marcelo Vieira
- 10th: Clayton Spider
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
