Niche perfumes: the new brat and demure

In recent months, the creators of niche perfumes have presented complex, multi-faceted olfactory compositions that are increasingly surprising and original. For those who are looking for a distinctive jus, which not only underlines, glorifies and enhances their uniqueness, but which is also able to satisfy the desire to leave a signature to underline a particular mood or moment of the day, there is no shortage of novelties.

With Marina Mazzolari, store manager of the Milanese perfumery chain of the same name, a point of reference for those looking for distinctive fragranceswe thought of a creative reading of the latest news, organizing them into two families, demure And bratwhich represent two different ways of underlining one’s style, which have also entered beauty jargon for a few months after having debuted with nice debates on social media last summer.

«I want to remind you that the term “classification” is precisely in antithesis with the very definition of “niche perfumes”, which by their nature represent experimentation and research. But to make a generic and playful discussion, the definition can be attributed demure to the sillage niche perfumes that offer a discreet and polite cloud, refined but in a subtle way”, explains Marina Mazzolari. «The situation changes when we talk about niche perfumes referring to the brat genre, because this category can include scents that capture attention in an assertive way, imposing themselves with the power of the imagery they want to stimulate».

The new niche perfumes from the wake brat

What a niche perfume smells like brat? «It is impossible to indicate the characteristic notes precisely, because the hint of rose, for example, does not necessarily or only convey sweetness. The chords created by the nose always make the difference”, explains Marina Mazzolari. The seduction that a fragrance can exert is always personal: so all that remains is to try them.

Patchouli Élixir Eau de Parfum by Reminiscence Juan Les Pins
Patchouli Élixir Eau de Parfum Of Reminiscence Juan Les Pins

The icon of perfumery in its most powerful version leaves an unmistakable and indelible trail of the most bewitching olfactory note thanks to the combination with vanilla, the notes of meditative Tolù balm and the deepest woody scents.

Rouge Smoking Extrait by Bdk
Profumidinicchialenewsbratedemure
Rouge Smoking Extrait by Bdk

It is the reworking of Rouge Tuxedo. The new, more intense and sensual version is inspired by the Pigalle neighborhood of Paris, once considered “red light” and today completely renovated so much so that it was nicknamed SoPi (South Pigalle) in reference to the sophisticated and trendy Soho neighborhood of New York City . Created by brand founder David Benedek with nose Amélie Bourgeois, the new perfume evokes Parisian audacity, passion and seduction. Thanks to the fruity, amber and cherry notes, it is plump, juicy and absolutely sensual. leaves a velvety and engaging trail, exquisite and captivating, amplified by black vanilla, tonka bean and white musks.

The Dandy Eau de Parfum by Penhaligon’s
Profumidinicchialenewsbratedemure
The Dandy Eau de Parfum by Penhaligon’s

An essential symphony of olfactory notes to describe the warmth emanating from the whiskey sipped, it is one of those niche perfumes that achieves the objective: translating into fragrance the distilled companion of mischievous nights that kept company with legendary writers such as Ernest Hamingway and Edgar Allan Poe. Created by Fabrice Pellegrin, the debut strikes with the whiskey accord that overwhelms the senses, mitigated by the sparkling notes of cedar wood and bergamot. At the end, a smoky jus leaves the trail. What else?

Indian Leather Eau de Parfum by Memo Paris
Profumidinicchialenewsbratedemure
Indian Leather Eau de Parfum by Memo Paris from Campomarzio70

Inspired by the colors of India and its evocative rituals, distributed in Italy by Campomarzio70, it is a perfume that offers a sensorial experience that transports you to the land of the Mahārāja, evoking the spirit of a land full of contradictions, of warm smiles and rickshaws that animate the chaotic streets, in contrast with the majestic and dreamlike buildings. The sillage does not go unnoticed, with the dominant cypriol note, powerful, rich and smokywrapped in a cloud of ours and a leather accord.

Palatine Eau de Parfum by Parfums de Marly
Profumidinicchialenewsbratedemure
Palatine Eau de Parfum by Parfums de Marly

It is an assertive fragrance, the juice is powerful and sophisticated, revolving around a modern floral bouquet enriched with fresh, fruity and powdery notes. The opening focuses on the citrus notes of mandarin and bergamot that duet with the juicy pear. An original introduction leading to a contemporary violet petal with a bold scent. On the bottom, moss and sandalwood settle.

Profumidinicchialenewsbratedemureguerlain
Absolus Allegoria Rose Amira Eau de Parfum by Guerlain

Reveals the most sensual facets of the queen of flowers Absolus Allegoria Rose Amira Eau de Parfum Of Guerlain. Made with 90% ingredients of natural origin and formulated with beetroot alcohol from organic farming, it is a sensual and opulent compositions, with a duo of musks that envelop the bouquet of roses, releasing brightness, while the patchouli, together with nuances of sacred incense, instills strength and, at the same time, delicacy.

Moscado Eau de Parfum by Merchand of Venice
Profumidinicchialenewsbratedemure
Moscado Eau de Parfum by Merchand of VeniceLULEE

A refined but surprising fragrancecomposed around the very particular blue tea from Southern Asia, also known as BlueChai’s butterfly pea blossoms. It invites exploration and opens with the citrus notes of mandarin and bergamot that intertwine with the spicy touch of pink pepper. In the heart there is a bouquet of roses made dancing by incense, while the base leads to the Silk Road with a hypnotic intertwining of myrrh and tonka bean.

Jungle Collection Mystique Vanilla by Miss Bikini
Profumidinicchialenewsbratedemure
Jungle Collection Mystique Vanilla by Miss Bikini

The absolute notes of vanilla combined with the hints of bergamot, cardamom, Sichuan pepper and black pepper in the top, and with amber and musk in the base, base mix with the woodier side of the heart which make the sillage an immersion in wild nature, the ideal partner for enhance a strong and independent femininity.

Orangelle Extrait de Parfum by Gourmet
Profumidinicchialenewsbratedemure
Orangelle Extrait de Parfum by Gourmet

A perfume from decisive, bright, inebriating character and captivating, it is able to combine and enhance the fresh nuances of orange and the pungent nature of cinnamon, blending them with green notes and warm woods.

The new niche perfumes fromdemure allure

As for those brateven niche perfumes demure they don’t have a specific smell. «Originality and the study of unique combinations are the mantra of all niche perfumes, even those which for the grace and composure with which they express themselves can be defined demure», underlines Marina Mazzolari.

Acqua di Positano Eau de Parfum by Eau d’Italie Le Sirenuse
Profumidinicchialenewsbratedemure
Acqua di Positano Eau de Parfum by Eau d’Italie Le Sirenuse

Cedar, petitgrain, grains of salt, orange blossom absolute, hedione and light woods are the dominant notes of this fragrance from the perfumery brand founded in 2004 by Marina Sersale and Sebastián Alvarez Murena. The celebratory fragrance ofHotel Le Sirenuseconsidered among the most beautiful in the world, delicately recalls the sea breeze of the town on the Amalfi coast so dear to the writer John Steinbeck, who describes it as «A dream place that doesn’t seem real while you’re there but whose seductive reality is felt once you’ve left it».

Virēre Eau de Parfum by Aēsop
Profumidinicchialenewsbratedemure
Virēre Eau de Parfum by Aēsop

It expresses the nostalgia for a trip to the Mediterranean of the nose that created it. To reproduce the scent of the regenerating nature of the air that you breathe in the early morning while walking next to the orchards and fresh fig trees to be enjoyed when the sun rises, the creator Barnabé Fillion resorted to a symphony of notes of galbanum and petitgrain enlivened by the cheeky notes of bergamot which introduce a herbaceous base of green tea, cedar and hay. A peaceful and discreet immersion in one dimension green, evoked by the name of the perfume itself: virēre is a Latin word that means to green. Being, appearing green and lush.

Profumidinicchialenewsbratedemure
Sea Thru Eau de Parfum by Costume NationalTOMATO

Bright, light and fresh, Sea Thru Eau de Parfum Of National Costume celebrate celebrate transparency. It is a very sophisticated perfume created by the nose Celine Barel who finds her muse in synesthesia, and also a means to awaken hidden aspirations, hidden parts of herself. Grapefruit, neroli, cypress, salt water accord are enhanced by Siam resinoid benzoin and oak moss. A sillage interesting.

Vertical Breath Eau de Parfum by Duomo Milano
Profumidinicchialenewsbratedemure
Vertical Breath Eau de Parfum by Duomo Milano

Suspended between past and present, it is a perfume that offers a sophisticated and elegant olfactory experience. Created by the French nose of Italian origins Angéline Leporini, it transmits a sensation of well-being and subtle energy that envelops the senses and stimulates the mind with notes of sweet almond, cedar wood and vanilla.

Profumidinicchialenewsbratedemure
  • What does it mean demure and why we all want to be one: from the TikTok trend to the White House
  • The manicure of the month of September: brat vs demure nails, what are yours?
  • Niche perfumes: what they are
  • Layering of niche perfumes, what is the technique of overlapping perfumes that is talked about on social media
  • Expensive perfumes are the new obsession of teenagers
  • Pitti Fragranze: the trends of artistic perfumery
  • Zielinski & Rozen’s artisanal perfumes arrive in Italy. Meeting with the founder of the maison

Source: Vanity Fair

You may also like