Nielsen on Sunday rejected a takeover bid made by a consortium of investment firms that valued the market research firm at $9.13 billion.
The group had proposed the acquisition of the company for US$ 25.40 per share, a value considered by Nielsen’s board of directors to be very low.
Earlier this month, the Wall Street Journal reported that a consortium of private equity firms that included Elliott Management were in talks to buy Nielsen for about $15 billion, including debt.
Elliott, an activist investor, had pressured Nielsen to consider selling the company in 2018, prompting the company to consider splitting into two publicly traded companies a year later.
But that plan was scrapped in 2020, when Nielsen decided to sell its consumer goods data unit for $2.7 billion to increase its focus on its media business.
Elliott did not immediately respond to a request for comment on Nielsen’s rejection of the offer.
WindAcre Partnership, one of Nielsen’s largest shareholders, said it welcomed the company’s decision to reject the offer.
Source: CNN Brasil
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