Nivea It has always distinguished itself for that intense blue color of his packaging, Become an icon, which makes its products immediately recognizable to the sight. But blue is not only an external sign: it is, in fact, a nuance that is very close to the brand if we mean that of the sea. Nivea, in fact engaged in the care not only of people’s skin, but also of nature and the environment, For the third year he renews the Oasi Marina project aimed at commitment to environmental sustainability and in the safeguarding of our Italian territory.
So, after the island of Palmaria and Elba and Torre Guaceto, in Puglia, Oasi Marina arrives in Ischia, within the protected marine area of ​​Nettuno. We are talking about a territory that is a real jewel of the sea that of this area of ​​the Gulf of Naples, in which even cetaceans can be spotted as there are the ideal conditions for the reproduction of dolphins, whale, sperm whale. Jewel unfortunately also put at risk from the large turnout of boats and anchors that ruin the prairies of Posidonia oceanicaknown as the “lung of the Mediterranean Sea” for its ability to produce oxygen in quantities up to four times higher than the terrestrial forests.
This year, therefore, the intervention for environmental protection provides for The planting of about 2 thousand cuttings of Posidonia in a degraded marine prairie Of about 200 square meters, in the locality of Lacco Ameno, with the aim of preserving and enhancing the marine ecosystems of the Island of Ischia. The works of the new edition of Oasi Marina are coordinated by the Medsea Foundation, an organization based in Cagliari specialized in the restoration of marine and coastal ecosystems of the whole Mediterranean Sea. «This repopulation intervention represents uThe important step for the regeneration of the marine ecosystem of Ischia “, Francesca Frau says, marine biologist and head of the Medsea sea unit. “Our transplant technique provides for the exclusive use of cuttings fixed to the seabed thanks to anchor pickets that can be removed subsequently once the cuttings themselves have rooted”.
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The initiative is part of a wider path that for years has seen Nivea protagonist in promoting sustainable practices, starting from the choice of ingredients and formulations respectful not only of the skin but also of nature: “The solar Nivea Sun, in fact, guarantee secure protection from UV rays Damn and contain ingredients of natural origin designed to reduce the impact on the marine ecosystem “, says Anna Grassano, General Manager Beiersdorf Southern Europe, which continues:” All this is made possible thanks to the constant work of our scientists, who develop innovative solutions in the field of skin care every day. For us, innovation also means progress oriented to the well -being of people, skin and planet. In this we are guided by our global Care Beyond Skin mission, which inspires us to make concrete gestures every day in favor of society, its communities and the environment “.
Last But Not Leastthe tour of Nivea with Italian Red Cross for the campaign of Melanoma prevention. With this initiative, the mobile unit of the Italian Red Cross crosses the country in 9 stages in which volunteers and volunteers of the Association will be on the field to dispel the false myths on sun protection and Provide useful indications to prevent burns, protect the skin and reduce the risk of diseases caused by incorrect exposure to the sun.
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On board the mobile unit there will also be a dermatologist doctor who will provide the skin screening for free, the dermatological prevention tour aboard a mobile unit of the Italian Red Cross – will cross the country by pit stop in different squares, parks and seaside resorts with a dermatologist doctor who will provide free of leather screening. All stages at Italian Red Cross site.
Source: Vanity Fair
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