Setting New Year’s goals is a common tradition among Brazilians, and many of them involve money: saving, investing, earning more, spending less, and so on. Influencer and entrepreneur Lu Ferreira is among those who have put money as one of the goals for 2022.
Guest of the 28th episode of CNN In Profit podcast, CNN Brasil Soft project, Lu talked about one of his goals for the year 2022: taking better care of finances. She said that she did not have a healthy relationship with money and wanted to change some habits.
“I was afraid of money, there was a time in my life when I didn’t know how much I made a month. I think it comes from a family relationship, from the fear of lack of money,” she said.
In the conversation led by Leandro Munhós, the influencer also spoke of the changes she has undergone over the course of 15 years producing content for the internet, her daughter’s financial education, business and much more.
financial organization
Lu Ferreira produces content for the internet even before the profession of digital influencer is recognized. She started with the blog Chata de Galocha and has been migrating to other platforms over time. The influencer has conquered a loyal audience, and those who follow her know that she loves organization. In 2022, it was time to get your finances in order.
“I’ve been organizing various aspects of my life in recent years, when 2022 arrived, I thought: ‘I need to understand more about finance and investments’. I never went into the red, I never owed anyone, I never had debt. But I didn’t think about the future,” she said.
The will became a goal for the year, which, according to her, is being performed well so far. Lu says that for three months she wrote down everything she spent to be able to identify where the resources were going.
“I wrote down each expense, each coffee, and after that I made an analysis of what I was spending more, what I was spending less, what I could cut and invest. I needed to understand exactly what my consumption pattern was, where my money was going to make better decisions”.
When organizing the budget, Lu was surprised by some expenses, such as pharmacy items and children’s gifts he bought for his daughter’s friends, for example.
I was afraid of money. There was a time in my life when I didn’t know how much I made a month.
Lu Ferreira – influencer and entrepreneur
CNN In Profit Podcast
The No Lucro podcast is available in video at CNN Brasil Soft’s Youtube and on major audio platforms, with new episodes every Thursday, starting at 7pm. The profile “No Lucro CNN” is also live on Instagramat the twitter and not TikTok.
Escaping the technical language and jargon of the economics area, popularly called “economês”, the program will not be restricted to specialists, as it will also receive celebrities, influencers and people who are behind successful businesses in the most diverse areas. The idea is to show different points of view on entrepreneurship, personal finance, management, investments and economics.
The videocast is part of the “No Lucro by CNN Soft” platform, launched in March, as a result of a strategic partnership between CNN Brasil and Banco Santander.
Source: CNN Brasil
