Interviewed by the New York Post Jenna Perry, hairstylist at Bella Hadid, Dua Lipa, Jennifer Lawrence and other celebs, said that for this summer her clients prefer basic hair with some light highlights which, however, is accompanied by particular attention to the glow of the skin. After all, from 2020 “light” is the key word of beauty that triggered the mix & match between skincare and make-up.
The beauty sector, known for being able to reformulate itself quickly, responded immediately to the darkness of the pandemic by turning on the skin switch.
And so complexion care is at the forefront in 2021. Lor report Pinterest that this year saw a sharp increase in searches for solutions for a bright, healthy and radiant face. There is a desire to shine, yes, but with a less demanding cosmetic approach. It is the triumph of Skinimalism, that is a few essential gestures for a relaxed result. To layering, the layering of products prevailing until recently, hybrid formulas between skincare and makeup are now preferred, capable of restoring natural splendor and giving a healthy look.
Aligned with this trend is the rampant need for authenticity and transparency on social media, digital territory in which #nofilter beauty is claimed starting with the stars, in feeds without makeup but with fabulous complexions at any age. Covid-19 has accelerated a revolution already underway in the beauty-case: it Skip-care, a Korean movement that rebelled against the hard-working K-Beauty, has started a few seasons ago to modify the skincare routine by skipping some steps and aiming for quality rather than quantity. But it is with lockdown and limitations, spacing and masks that multitasking products with multiple benefits and uses have become absolute wannahave. The virus has made consumers more aware of their choices and goals. Get maximum results with minimum effort.
IT’S TIME FOR THE NATURAL LOOK
In quarantine, you felt comfortable in your own skin so the mission à la beauté has moved towards not compromising health and vitality. So the make-up has switched to curative, from the foundation with SPF, and from the very light textures that enhance the bonne mine effect, to the lip tints formulated with nourishing oils, from the mascaras that lengthen and nourish the lashes to the concealers loaded with active ingredients. anti-aging. It is the new normal in which the face is the canvas to be made perfect and makeup is the tool to constantly redefine oneself rather than hide.
On the other hand, in full fluid period, skincare is the new make-up, that is a skin treatment concept capable of creating the best base without adding anything else (or almost). For a fresher and glowy face, extreme care is essential: few but good, we said, the dermocosmetics to rely on as cleansers, serums and creams increasingly rich in hyaluronic acid which gives extreme purity by moisturizing and plumping, antioxidants based on vitamins that they relax the skin, energizers that compact it. Brands like FaceD and Fidia were born with the desire to respond to the most varied epidermal needs and the desire to give a change to the continuous compromise between the make-up and skincare universe. Aesthetic treatments 4.0 are selfie ready oriented. Among the latter, Belotero Revive by Merz Aesthetics which satisfies the desire for a natural look. A real Skin Saver based on a combined hyaluronic acid and glycerol that significantly improves skin hydration. The skin appears smoother, healthy looking and absolutely not artificial. Who needs photo retouching the most?
«I am a big believer that if you focus on good skin care you don’t need a lot of makeup»
— Demi Moore
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