NOW TV change look. Right down to the name, from today alone NOW, which reflects its essence, a brilliant simplicity that meets pure entertainment.
The new identity kicks off with a compelling campaign, entirely created by Sky Creative Agency (SCA), Sky’s internal creative agency, on air from 19 March. But not only. Lots of content and surprises for users who can join Sky’s streaming service to enjoy of the most loved films, of the most popular TV series and shows in the world, of Sky Original productions and of major sporting events both live and on demand.
The renewed identity is also reflected in the character and personality of the brand, which changes positioning and welcomes entertainment enthusiasts as members of a large community. The rebranding of NOW, led by the UK, kicks off simultaneously in the UK, Italy and Ireland.
«NOW has always been the home of quality entertainment and the evolution of our brand makes sure that no one has to miss out on their favorite entertainment content. By moving from NOW TV to NOW, we marry the excellent quality of our entertainment with absolute simplicity. This immediacy creates an ideal destination, as well as a community ready to welcome all those who love quality entertainment “he comments Marina Storti, Managing Director di NOW UK.
He follows her closely Claudia Avanzi, Managing Director of NOW Italia, who says: «I am proud to be able to unveil our new brand identity today. It is an important day, which marks the first step towards the evolution of NOW and represents our ambition to increasingly become the destination for quality entertainment enthusiasts. This is the first of a series of important innovations that will arrive in the coming months ».
From today it becomes even easier to access the contents of the streaming service. L’App di NOW it is in fact also available on various devices Fire TV di Amazon, specifically Fire TV Stick, Fire TV Stick Lite, and Fire TV Stick 4K. Thanks to Alexa’s integration into Fire TV Stick devices, customers can find NOW simply through their voice, by saying “Alexa, open NOW” or by using the search space. In addition to Amazon’s Fire TV devices, NOW is accessible from smartphones, tablets, PCs / Macs, smart TVs, game consoles and TV devices.
Joining the NOW community is easy with Entertainment Passes, Cinema Passes in monthly versions and Sports Passes in monthly or daily versions. For new members, the possibility of subscribing to the Cinema and Entertainment Pass is valid for € 3 for the first month instead of € 14.99.
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