Bobbi Brown Cosmetics is the minimalist beauty brand born in 1991 which today in the era of nude, natural make-up, i.e. no make-up make-up, is more than current. And that’s because it continues to evolve. It was created by the make-up artist Bobbi Brown, friend of Meghan Markle, who sold the brand to Estée Lauder in 1995, after having imprinted, and remained as a consultant until 2016. Her collaboration has allowed the philosophy to be kept uncontaminated for all these years. In Italy it is only at the end of September 2019 just before covid.
If you are looking for a make-up line that takes care of your skin first and foremost, as well as offering high-performance make-up, you are in the right place. Three people who make up the contemporary soul of the brand tell us about it, Marc Reagan Executive Director, Global Artistry & Consumer Experience for Bobbi Brown Cosmetics, Mali Thomas, Bobbi Brown Cosmetics Global Pro Artist in Residence and Hanna Murray Bobbi Brown Cosmetics Global Artistic Director.
«I have been working for the brand for more than 15 years. I saw a lot of things happen, it was a beautiful journey. We launched a brand in New York with very New York roots that was about beauty with a natural approach to help anyone feel like themselves through make-up”, Marc Reagan Executive Director, Global Artistry & Consumer Experience for Bobbi Brown Cosmetics. «An approach that we have maintained for 32 years. The philosophy is based on the use of correct foundation and complexion shades for each person based on their undertone. We have always focused on the skin and bringing out natural beauty.”
Mali Thomas, Bobbi Brown Global Pro Artist she adds: «I have joined the brand for four years now. I loved it from the beginning because it’s inclusive. I love that it has shades of color for everyone. It’s one of the first beauty brands I had in my kit and it also fits perfectly with my way of thinking, because it focuses first and foremost on skincare and that’s the most important part of all.”
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«I’ve been with Bobbi Brown for five years, I’ve actually worked for the brand since I was 18 at Nordstrom», she says Hannah Murray, Bobbi Brown Global artist director, «but I discovered the brand when I was 11 years old, and it was precisely this that made me want to do this job. I picked up some of Bobbi Brown’s books and was really struck by her philosophy because the whole concept celebrates the unique characteristics and natural beauty of women and how you can enhance and amplify it.”
The philosophy
«Bringing out the beauty that exists in all women starting from what we do best: skin care. Prepare your skin with the right products and make sure that perfect makeup always starts with perfect skin. But ours are just easy-to-use products, and we also teach our customers the simplest way to get the results they want. It has always been a hallmark of what we do and is the reason why we do it best,” he says Marc Reagan Executive Director, Global Artistry & Consumer Experience for Bobbi Brown Cosmetics. «The latest innovation fits into this context, Vitamin Enriched Face Base, one of my favorite products because it prepares the skin and nourishes it even before applying any kind of makeup and I mean it’s so addictive that we sell one every 12 seconds worldwide. It is a hybrid product between moisturizer and primer. It really plumps, hydrates and smoothes the skin before foundation,” she continues.
«It’s very popular and is a fantastic skin conditioner, really easy to use every day, beautiful for the red carpet or events. The truly unique selling point is that it is a hybrid between moisturizer and primer. Normally primers are very sticky or heavy, but this one is so light you forget it. It has many varieties of shades and an SPF. It’s a perfect product to start a no-makeup makeup look because it offers a good amount of sheer coverage to even out your skin tone and really blends it in, even changing the surface texture. The whole make-up process simply becomes more fluid but with all the benefits of skincare, thanks to ingredients such as vitamin C and Pro vitamin D, but also cactus flowers which are good for the skin”, he adds Hannah Murray, Bobbi Brown Global artist director.
We know that Bobbie Brown invented the nude look.
«It’s correct, it’s what today is called makeup without makeup, even if the definition of nude look already existed before 1991», she replies Marc Reagan. «What Bobbi Brown had done instead of masking the face looked for tones that actually corresponded to everyone’s skin. It was a revolution with 10 interchangeable and easy to mix lipsticks, all with a brown base, which gave a different perspective on what everyday makeup could look like. It was a time when we were talking about strong colors, like blue eyeshadow, contrasting in the name of high glamour. The idea of the brand was truly a revolution. It was just about improving what everyone already had. She was certainly a pioneer in this sense.”
Have the nude look and no make-up changed since 1991?
«It hasn’t changed, it depends on the generations. Those who grew up with Bobbi Brown and continued to love her philosophy and that minimal, effortless impact, keep it up. It’s not about how many products you use or the result each product gives you. The no make-up make-up of the new generation is made with 20 products applied in 10 minutes, this is the natural make-up in 2023. It is the language that has now changed, we no longer talk about nude but about make-up without make-up, it is more inclusive, because each of us has different skin tones”, he specifies Mali Thomas, Bobbi Brown Global Pro Artist.
Bobbi Brown’s portfolio of magical novelties also includes Vitamin Enriched Pressed Powder, an invisible dust and perfect moisturizer for this type of look. «It’s a hydrating powder, an oxymoron because powders usually dry the skin, but this one makes it velvety and has a blurring effect. It contains vitamin B5 which supports hydration but its technology is so advanced that it does not create a wet effect on the skin, it seals the natural hydration on the skin adding an invisible veil while keeping the shine under control. It should be worn after foundation and is suitable for everyone, not just those with oily skin. It’s a lifestyle product for those with a minimal style, for those who don’t like thickness on the skin or just for easy weekend makeup because it’s simply weightless, but gives you enough coverage to even out the skin”, he says Marc Reagan.
It has two colors yellow and orange. «The reason why these shades were chosen is because they correct the color, especially if there are hyperpigmentation problems, it is useful for evening out the skin tone, it is corrective, in reality when you apply it you don’t see the yellow or orange because It really blends into the skin. However, it is not a concealer that is used before foundation, it must be put on after”, he explains Mali Thomas.
And the latest news: Vitamin Enriched Skin Tint SPF15, a tinted moisturizing cream with light coverage, created to enhance everyone’s natural beauty, without masking. Its formula reflects the Vitamin Enriched regime: infused with vitamins, hyaluronic acid, and many other ingredients that take care of the skin to give a perfected, healthy and radiant appearance application after application.
There is something for all tastes and needs.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
