Nutella in “Crisis”: Turkey “responsible” for the global increase in the price of popular product

After toilet paper and sunflower oil, the market is confronted with a new shortage, this time in hazelnuts. A frost that struck Turkey, the largest producer in the world last April, had devastating effects on crop, resulting in a 35%launch of prices. This development is causing particular concern to giants, with a more striking example being Ferrero, the company behind the popular Nutella, as well as Ferrero Rocher and Kinder Bueno. Nutella, in which hazelnuts make up 13% of the recipe, uses about a quarter of world hazelnut production, which makes the company particularly vulnerable to market fluctuations. Climate change and the vulnerability of crops, Ferrero, in her statement, attempted to reassure the public, stressing that it exploits multiple sources of commission from around the world, which shields it against possible problems. However, estimates of 2025 crops in Turkey show a significant reduction, from 750,000 tonnes to approximately […]
Source: News Beast

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