The traditional American newspaper The New York Times highlighted in Friday’s edition (7) the story of businesswoman Luiza Trajano, and qualified the Brazilian as the “billion dollar star” who managed to stand out because of her “daring posture on racism in Brazil ”, says the title of the article.
The newspaper highlighted Magazine Luiza’s training program for business leaders with 100% of vacancies for black people, created in 2020, and contrasted the businesswoman’s actions with those of President Jair Bolsonaro, who even called Luiza Trajano a “socialist” in the year past, as highlighted by the newspaper.
“In November, he (Bolsonaro) seemed to be pleased with the fact that the company’s (Magazine Luiza) share price had fallen in recent months amid speculation of a political partnership between Mr. (Lula) da Silva and Ms. Trajano, whom the president referred to as a ‘socialist’”, says the newspaper.
At the time, the businesswoman responded by saying that if facing inequality means being a socialist, “then I am a socialist”, as the newspaper recalled, which also mentioned ex-president Lula’s praise of the businesswoman.
“In a world where billionaires burn fortunes on space adventures and yachts, Luiza is dedicated to a different kind of odyssey,” Lula wrote on his social networks, praising the company’s inclusive programs.
The newspaper also countered Bolsonaro and Luiza on the issue of vaccines, noting that, while Bolsonaro “created doubts” about the effectiveness of immunization agents, “he became a relentless advocate of vaccines, mobilizing his network of women leaders to pressure the government to act quickly and dispel misinformation about vaccines,” says the NYT.
Black leadership program
According to the newspaper, Luiza said that the initiative to develop Magazine Luiza’s inclusion programs is related to the work of her son Frederico Trajano, who is now the company’s main executive, “but noted that this was a result of her years pointing out that the trainee groups were predominantly white”.
Luiza said that years ago she heard from another black businesswoman that she never attended company parties unless her boss explicitly asked her to attend.
This drew her attention to her own social circle and how there were no black women within it. “This is structural racism that, in my case, is not born out of rejection, but out of a failure to meet them,” he said.
Luiza also said that Brazilian slavery left very strong marks and that, 134 years later, “many people still do not feel that this is their country”.
Reference: CNN Brasil
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