2020 was a year that no one will forget, and for sure for O bag much more than others. The Venetian brand founded by Michele Zanella, loved for his family gummy, modular and customizable products, celebrated the 10-year milestone and faced the pandemic without being overwhelmed, on the contrary, injecting new life into the company that belongs to the Full Spot group. Distinguished by the letter “O”, which indicates the pillars of the brand philosophy, One, Original and Own, the proposals were born in 2010 with O clock, the silicone watch with interchangeable straps, while the overwhelming success came with O bag, the modular bag composed of 4 elements: body, handle, shoulder strap and inner bag.
Resistant and capacious, designed to contain and protect the objects inside and to be decorated with borders and finishes in multiple variations, it has become a cult that has seen sales soar to 6 million pieces.
Today that primitive model is reworked with a view to technological innovation with the launch of Unique, the first monocoque of the brand, that is a bag that is born from the material fusion of all its parts that become a real single piece. Made in the laboratories of Padua in XL Extralight, the expanded polymer patented by the company, it is a featherweight version (around 600 grams), with a contemporary and essential design and low cost, declined in 8 color versions which will be implemented over time. A release that also sets the course of a broader and farsighted path, which blends innovation and sustainability. «We are working more and more with a view to recycling and investing in green materials, not only in products, but also in packaging, making sure that the ethylene used comes from renewable sources. What we are aiming for is a mix of our traditional materials and others derived from upcycling »declared Zanella.
Other important steps towards sustainability included joining, in 2016, the Fur Free Retailer Program of the Fur Free Alliance, an international coalition that is committed to ending the exploitation and killing of fur animals, and activating initiative “Close the Circle“, The project born in 2017 that promotes the collection of bodies O bag for their correct disposal, which evolved in 2018 into a more extensive circular economy program that allows, through the recovery of used bodies, to transform them into new ones Oobjects in support of important social initiatives.
In addition to sustainability, also the digitization is one of the main assets to focus on: realizing its extent especially in a period like the one we are experiencing, between distances, closures and forced lockdowns, the brand has invested heavily in e-commerce, which has seen a growth of 30% in 2020, coming to represent 28% of the total turnover. New virtual functions have been designed to get closer and closer to their customers. Among these, the innovative sales system Scan & Buy which offers the possibility of accessing a real digital showroom with all the brand’s collections available by simply scanning QRCode with your smartphone. Purchases arrive directly at home with no shipping costs. Even in terms of physical retail, the company shows no signs of slowing down: “We really lack direct contact with our customers”, admits Zanella, “for this reason we have over 20” new openings “in Italy and abroad, including direct boutiques, wholesale partner and corner shop in strategic markets ».
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