Oakley turned 50. Half a century of successes and innovations celebrated largely, with a party at the Interplanetary HQ in southern California, seasoned with a surprise performance for all guests. None other than that of Travis Scottappointed a few weeks ago Chief Visionary of the brand.
We are wearing the unpublished Plantis squared and customized garments Oakley, Scott warmed the atmosphere with the notes of Fe! N, SICKO Mode, Butterfly Effect, Goosebumps And then again, in preview, Champign & Vacay from Jackboys 2. All accompanied by immersive visuals and pyrotechnic shows. To close the evening, the producer, DJ and Metro Boomin artist.
An evening with a high rate of energy and euphoria, a perfect mix to celebrate the five decades of success of the brand and the future that will come together with Travis Scott, who will work with the Oakley team to push the design, innovation and cultural impact of the brand beyond all limit. In recent years Scott has redefined the Oakley aesthetic. A path born spontaneously from a common vision and authentic connections, which today turns into an official collaboration, ready to open a new chapter in the long history of the brand.
And the party for the celebrations of the first 50 years are the first piece. Presented by Terry Crews, The Californian headquarters of Oakley has been transformed into a real atrium party. Among the guests present: Saweetie, Yara Shahidi, Keith Powers, Delilah Belle Hamlin, Iann Dior, Salehe Bembury, Erick the Architect and Destiny Jones. Also present were the Oakley athletes, sport legends and young promises that are changing sporting culture: Jaylen Brown, Oksana Masters, Mikaela Shiffrin, Mark Cavendish, Aleksander Kilde, Justin Jefferson, Aaron Jones, Diana Flores, Ato Boldon, Mark McMorris, Andre De Grasse, Caroline Buchanan and Mathilde Gremoud.
A rich parterre of stars that has paid tribute to everything that has been built so far, in the long history of the brand, and which has been able to enter the heart of the creative engine of Oakley, the interplanetary headquarters in Foothill Ranch, in California, specially opened on the occasion of the anniversary, to immerse yourself in the past, in the present and in the vision that guides the future.
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«This experience is not just a look at the past, it is a launch ramp for the next 50 years. We are immensely proud of the constructed inheritance, but even more enthusiastic than we are going, “said Brian Takumi, VP of Brand Soul and Creative of Oakley. “Oakley was born from the idea of doing things differently, and it is this spirit that still feeds everything we create. Our inheritance is a base, not a goal: this anniversary shows that we are only at the beginning. “
Source: Vanity Fair
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