Oceans and seas to be protected, this is also beauty

To the charm of mare nostrum Nobody has subtracted. And perhaps the most beautiful definition is that Charles Dickens gave his friend in 1844 and his first biographer John Forster, during a trip to Italy: “The blue of the Mediterranean exceeds any imagination or description. I think it is the most intense and wonderful color that is in all nature». Of course, almost two hundred years ago it was not the Mediterranean we know today, the one in which the biodiversity of flora and fauna is endangered by the global warming of the planet, by climate change and tons and tons of pollutants, plastic and microplastic materials that industrial civilization has poured out to it over the decades. Therefore often the sea is cloudy, dirty and in summer it can even be populated by microalgaes of tropical origin, health toxic. If we think that just 50% of the oxygen that we breathe comes from the Mediterraneanthe urgency to improve its conditions with concrete actions, awareness campaigns, conservation policies. It must be said that Among the first to stand out for the commitment in the protection of the seas and the ecococompatibility of their products there are some cosmetic companiesparticularly sensitive to the topic also for their history.

Form scientists of the future

For example Bionike has been supporting the actions of Worldrise for yearsthe non -profit organization founded in 2013 by Maria Sole Bianco with the aim of protecting Italian seas through conservation and awareness projects. To strengthen his participation, this year Bionike supports two strategic initiatives dedicated to the defense of biodiversity and the training of new professionals in the sector: it becomes funding partner of the 30×30 Italia alliance, which aims to protect 30 percent of Italian seas by 2030through the creation of protected marine areas and at the same time it finances 20 scholarships for the formation of young scientists on the Amp Campus alla Tavolara. Bionike’s commitment is not limited to Worldrise, but also concerns its products. Now It relaunches the line of Solari Defense Sun, which have even more environmentally friendly formulas, biodegradable in sea water and sustainable packs. The heart of the products also a pool of synergistic active ingredients that protect the skin from the aggression of the rays and are well tolerated even by the most sensitive skin.

Bionike’s Defense Sun Age UV Specialist SPF 50+ is a light fluid, rapidly absorbed, moisturizing, anti wrinkles and anti -stain, perfect for the daily protection of dry and very dry skin.

Clean formulas and research support

Biotherm It was born in Munich from the intuition of a young visionary biochemistry, Jeanine Marissal, who discovered the beneficial virtues for the skin of the thermal Plankton, rich in cuiotic and soothing probiotic properties, which arise from its exceptional biological affinity with the skin. Love for nature and water is therefore in the DNA of the brand since its beginnings and forever the company Try to minimize the impact of its products on aquatic biodiversitywhile since 2012 he supports scientific research with the Water Lover program. Furthermore Each formula of the brand is assessed based on its impact on aquatic life and the biodegradability of the pack is an absolute priority. At the same time, Bionike collaborates with the Hope Spots of Mission Blue, the shipments of the Tara Océan Foundation and with a navigation program with Paul Meilhat for the collection of data on biodiversity.

Among his solar, the new Water Lover Sun Mist Spr 30 stands out: a facial and body spray that does not only have a respectful formula of the oceans, enriched with Biotech Plankton ™, glycerin and vitamin and moisturizers, but a bioricyculated plastic bottle with a unique enzymatic process in the world.

Sensitize and act

Nivea participates for the third consecutive year in the reforestation of the Oceanic Posidoniathe fundamental plant for the balance of the Mediterranean. After the last editions on the island of Elba and Palmaria and Torre Guaceto, this year the project arrives at the Marine Protected Area of Nettuno on the island of Ischia, where about 2 thousand cuttings will be placed on a surface of 200 square meters, to repopulate the now degraded marine prairie. All this in collaboration with the Medsea Foundation, an organization specialized in the restoration of marine ecosystems. Also theCompany renews its collaboration with the Italian Red Cross for the seventh yearwith the aim of sensitizing the population on the importance of protecting themselves from the sun. His campaign, called Protection without limitsjoins the project of the Red Cross Health itineraries And it brings prevention around Italy with an equipped van, which stops in squares and seaside resorts. On board the mobile unit there is also a dermatologist doctor who makes the skin screening for free.

The new Nivea Sun Invisible Finish with SPF 50+ has a Dry-Touch formula, water resistant, which leaves no white residues and hydrates the skin with hyaluronic acid.

Store the marine ecosystem

Also Shiseidowhich was born on an island surrounded by the ocean, has long been engaged in the defense of the seas and in the conservation of the marine ecosystem through the Shiseido Blue Project, founded in 2019: thus supports both the sea project (Marine Adventure for Research & Education) of the sailing center of Caprera, and promotes an expedition on a catamaran of several scientists to monitor the state of the Ionian and Aegean watersboth the Italian startup Ogyre, to collect 10,000 kilos of marine waste, involving fishing communities in Italy, Brazil and Indonesia. Of course, even the Solari della Marca respond to rigid eco -compatibility criteria: the filters are eco -tested and 65% of the ingredients are active in skincare, which act as formidable anti

Expert Sun Protector Lotion SPF 30 of Shiseido is an invisible and light lotion by face and body, equipped with the new Synchoshierdir ™*technology*, whose protective veil is strengthened with exposure to heat, water and sweat and is repaired when it is slightly damaged by movements or scrolls.